A new study by Nielsen looks into which operating system is winning the smartphone market.
The popularity of smartphones is more prevalent than ever. A new study by Nielsen reveals that as of Q2 2013, 62 percent of mobile subscribers in the U.S. are using smartphones. But which operating system is winning the smartphone market?
According to Nielsen, the Android operating system is currently in the lead with a 52 percent market share of smartphone owners in the U.S. during Q2 2013. Apple iOS came in second with 40 percent market share. BlackBerry came in a distant third with 3 percent share, followed by Windows Phone with 2 percent.
The study also looked at smartphone manufacturer share by operating system. Samsung was the largest manufacturer among Android phones, with 24 percent of all smartphones owned in the U.S. Android's market share was helped by devices from HTC (9 percent), Motorola (9 percent), and LG (7 percent).
But Apple still holds on to the largest market share among smartphone manufacturers in the U.S. Apple has increased its share among smartphone owners by 6 percentage points since the release of the iPhone 5 last year, up from 34 percent in Q2 2012.
Smartphone manufacturer RIM is continuing its decline, with its BlackBerry devices now claiming just 3 percent of the U.S. smartphone market.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Want to learn more? Join us at ClickZ Live San Francisco, Aug 10-12!
Educating marketers for over 15 years, ClickZ Live brings together industry thought leaders from the largest brands and agencies to deliver the most advanced, educational digital marketing agenda. Register today and save $500!
Caitlin Rossman was Associate Editor at ClickZ until September 2013, where she had been working since 2009. She previously worked as a Copy Editor for The New York Post. Caitlin received her BA in journalism from New York University.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT