Home  › Stats › Audience/Traffic
smartphone-os

Apple and Android Fight for Hands of Smartphone Consumers

  |  August 7, 2013   |  Comments

A new study by Nielsen looks into which operating system is winning the smartphone market.

The popularity of smartphones is more prevalent than ever. A new study by Nielsen reveals that as of Q2 2013, 62 percent of mobile subscribers in the U.S. are using smartphones. But which operating system is winning the smartphone market?

According to Nielsen, the Android operating system is currently in the lead with a 52 percent market share of smartphone owners in the U.S. during Q2 2013. Apple iOS came in second with 40 percent market share. BlackBerry came in a distant third with 3 percent share, followed by Windows Phone with 2 percent.

The study also looked at smartphone manufacturer share by operating system. Samsung was the largest manufacturer among Android phones, with 24 percent of all smartphones owned in the U.S. Android's market share was helped by devices from HTC (9 percent), Motorola (9 percent), and LG (7 percent).

smartphone-os

But Apple still holds on to the largest market share among smartphone manufacturers in the U.S. Apple has increased its share among smartphone owners by 6 percentage points since the release of the iPhone 5 last year, up from 34 percent in Q2 2012.

Smartphone manufacturer RIM is continuing its decline, with its BlackBerry devices now claiming just 3 percent of the U.S. smartphone market.

ClickZ Live New York Want to learn more? Join us at ClickZ Live New York 2015
[ALERT] Super Saver Rates Expire January 30. With over 15 years of experience delivering industry leading events, ClickZ Live brings together over 50 expert speakers to deliver an action-packed, educationally-focused agenda covering all aspects of digital marketing. Quick! - Register today to secure your place at the best rate.

ABOUT THE AUTHOR

Caitlin Rossman

Caitlin Rossman was Associate Editor at ClickZ until September 2013, where she had been working since 2009. She previously worked as a Copy Editor for The New York Post. Caitlin received her BA in journalism from New York University.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Stats delivers stats headlines to your inbox twice a week. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

Jobs

    • E-Commerce Marketing Associate
      E-Commerce Marketing Associate (OmniVista Health) - BaltimoreOmniVista Health is looking to add an E-Commerce Marketing Associate to our expanding...
    • Front End Web Developer
      Front End Web Developer (Agora Financial) - BaltimoreAgora Financial, an independent financial publisher, has an immediate opening for a Front-End...
    • Senior Outside Sales
      Senior Outside Sales (RioSeo) - San Diego~~RioSEO is the leading provider of Local Search technology to multi-store retailers and brands. Our software...