A new study by Nielsen looks into which operating system is winning the smartphone market.
The popularity of smartphones is more prevalent than ever. A new study by Nielsen reveals that as of Q2 2013, 62 percent of mobile subscribers in the U.S. are using smartphones. But which operating system is winning the smartphone market?
According to Nielsen, the Android operating system is currently in the lead with a 52 percent market share of smartphone owners in the U.S. during Q2 2013. Apple iOS came in second with 40 percent market share. BlackBerry came in a distant third with 3 percent share, followed by Windows Phone with 2 percent.
The study also looked at smartphone manufacturer share by operating system. Samsung was the largest manufacturer among Android phones, with 24 percent of all smartphones owned in the U.S. Android's market share was helped by devices from HTC (9 percent), Motorola (9 percent), and LG (7 percent).
But Apple still holds on to the largest market share among smartphone manufacturers in the U.S. Apple has increased its share among smartphone owners by 6 percentage points since the release of the iPhone 5 last year, up from 34 percent in Q2 2012.
Smartphone manufacturer RIM is continuing its decline, with its BlackBerry devices now claiming just 3 percent of the U.S. smartphone market.
Caitlin Rossman was Associate Editor at ClickZ until September 2013, where she had been working since 2009. She previously worked as a Copy Editor for The New York Post. Caitlin received her BA in journalism from New York University.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.
September 9, 2015
12pm ET/ 9am PT
September 23, 2015
12pm ET/ 9am PT