Love the '90s? They're back, baby! Searches for many of the popular styles of 1990s are up significantly this year, and some marketers are already embracing these fly fashions through their PPC campaigns to increase revenue. Cha-ching!
Google has released new retail industry shopping insights finding that '90s-era styles are making a comeback.
April Anderson, Google's Retail Industry director, noticed significant increases in searches for many of the popular fashions of the 1990s, when comparing July of this year to 2012:
This all makes sense. These styles are perfect for the upcoming school year and will make great gifts during the holiday season.
In addition to these fly fashions, a few old school favorites have become a curiosity to new generations seeking comfortable pants:
Google Shopping search queries that produce Product Listing Ads have increased from July 2012 to July 2013 in the U.S.
One of the advantages to PPC and AdWords is the ability to be flexible and quickly meet the demands of consumers. Often we can predict increases in interest and demand from search volumes and click-through rates (CTRs).
Google called special attention to comeback of Zubaz, and how the company’s advertising campaigns are poised to reach consumers ready to, "embrace the awesomeness of Zubaz". Check out this then and now, comparing a 1991 print ad:
To a 2013 mobile search ad:
Other companies like Marc Jacobs, ASOS, and Hasbro are having similar experiences and also totally embracing the '90s through their PPC campaigns, Google reported.
A final word of advice for shoppers and retailers: keep an eye out for these styles, especially as we inch closer to the holiday season.
Party on, Google!
This article was originally published on Search Engine Watch.
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Lisa Raehsler is the founder and principal strategist at Big Click Co., an online advertising company and Google AdWords Certified Partner, specializing in strategy and management of SEM and PPC for search engines, display, retargeting, and social media ad campaigns. Lisa has led strategy on dozens of PPC accounts and puts her experience into practice every day as a thought leader in integrating clients' search campaigns with ecommerce websites, behavioral targeting strategies, and web analytics. She has participated extensively in the local interactive community, as well as at national search engine marketing conferences. Lisa's recent speaking engagements include SES, OMS, MIMA, HeroConf, and SMX conferences, as well as numerous private and public training engagements. As a columnist for ClickZ and Search Engine Watch, she writes on the topic of paid search. Follow her on Twitter @LisaRocksSEM.
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