Barclaycard US has launched its first socially driven campaign on Facebook. Called #LiketoLove, the campaign is designed to strengthen Barclaycard US' brand promise by showing consumers that the credit card company supports their passions.
Created by iris Worldwide, the campaign encourages US fans to share a photo accompanied by a post explaining what they #LiketoLove. Upon doing this, they will automatically be entered into a sweepstake competition where a grand prize, valued up to $25,000, will be up for grabs. Daily prizes worth up to $100 and weekly prizes of around $1,000 will also be given out. According to Barclays US, the theme of the prizes will vary and will be based upon what winners #LiketoLove.
The program will run until September 8, and is hoped to get consumers closer to “what inspires, drives or defines them” – essentially, closer to what they love.
"We realize that there's a story behind every purchase made, journey started and goal fulfilled. That's why Barclaycard wants to give consumers - whether a card member or not - a platform to share what they really care about," says David Goodman, digital managing director, Barclaycard US.
The #LiketoLove sweepstakes is the first element of Barclaycard's socially driven strategy. The company says that it will also include targeted efforts to continue migrating Barclaycard's customer base onto their social properties.
"More and more, brands are beginning to understand that the social space is more than just likes and fans. It is a valuable customer relationship management tool that can open the door to more robust consumer engagement and customer service," says Goodman.
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March 19, 2014