Home  › Media › Media Planning
groupon-logo1

Groupon Launches Affiliate Marketing Platform

  |  August 20, 2013   |  Comments

The Groupon Partner Network provides dozens of trackable text and banner ads as well as a variety of widgets, which enable affiliate partners to make money by promoting Groupon deals.

Groupon has launched the Groupon Partner Network (GPN), a local e-commerce affiliate marketing platform designed to help online publishers promote Groupon deals on their websites to earn money.

Groupon says GPN leverages a network of more than 10,000 online content publishers, including Ebates, Upromise by Sallie Mae, Dealnews, Fat Wallet, ShopAtHome.com and Slickdeals.net.

Affiliates gain access to Groupon's marketing toolkit, which includes links and banners, widgets and advance notification of featured deals, the deals site says.

Through retargeting and a suite of publishing tools, GPN distributes relevant Groupon deals across partner websites and apps, which Groupon says helps increase the visibility and distribution of merchants' deals and drives purchases through Groupon.

After what Groupon calls a successful pilot with affiliate marketers around the world, GPN is available in more than 30 countries.

Groupon says it expects to migrate most content publishers in its current affiliate program to GPN by the end of the year.

According to the deals site, partners gain access to multiple resources, including: real-time reports, which enable partners to run reports on daily sales volume, impressions and click-through rates and export to Excel; a link creation wizard, which consists of multiple tools for creating high-converting links to Groupon, such as browser bookmarklets and smart widgets based on category, geolocation and retargeting; and open APIs, which provide access to deals from the Groupon marketplace, as well as orders and commissions.

Affiliates also get training guides and webinars, Groupon says.

When consumers click through a given link and make a purchase, partners will earn 2 to 10 percent commission based on the product they sell.

What's more, until September 30, Groupon is increasing potential commission levels for affiliate partners from 10 to 12 percent for Groupon Local, 6 to 8 percent for Groupon Getaways and 5 to 8 percent for Groupon Goods.

ClickZ Live San Francisco Revolutionize your digital marketing campaigns at ClickZ Live San Francisco! (August 10-12) Educating marketers for over 15 years, we return to San Francisco this August with our action-packed, educationally-focused agenda that will cover every aspect of digital marketing. Early Bird rates available through Friday, July 17 - save up to $300! Register today.

ABOUT THE AUTHOR

Lisa Lacy

In addition to ClickZ and Search Engine Watch, Lisa's work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

WEBINARS

Jobs

  • Online Marketing Analyst
    Online Marketing Analyst (FULLBEAUTY Brands ) - New YorkINTRODUCTION: Are you interested in a unique career opportunity where you can represent...
  • Copy Editor
    Copy Editor (ClickZ / Search Engine Watch) - New YorkROLE OVERVIEW The role of the copy editor for ClickZ has many demands. Ultimately, the copy...
  • Editor
    Editor (Search Engine Watch) - New YorkRole Overview Search Engine Watch (SEW) provides tactical advice and information for businesses and site...