The Groupon Partner Network provides dozens of trackable text and banner ads as well as a variety of widgets, which enable affiliate partners to make money by promoting Groupon deals.
Groupon has launched the Groupon Partner Network (GPN), a local e-commerce affiliate marketing platform designed to help online publishers promote Groupon deals on their websites to earn money.
Groupon says GPN leverages a network of more than 10,000 online content publishers, including Ebates, Upromise by Sallie Mae, Dealnews, Fat Wallet, ShopAtHome.com and Slickdeals.net.
Affiliates gain access to Groupon's marketing toolkit, which includes links and banners, widgets and advance notification of featured deals, the deals site says.
Through retargeting and a suite of publishing tools, GPN distributes relevant Groupon deals across partner websites and apps, which Groupon says helps increase the visibility and distribution of merchants' deals and drives purchases through Groupon.
After what Groupon calls a successful pilot with affiliate marketers around the world, GPN is available in more than 30 countries.
Groupon says it expects to migrate most content publishers in its current affiliate program to GPN by the end of the year.
According to the deals site, partners gain access to multiple resources, including: real-time reports, which enable partners to run reports on daily sales volume, impressions and click-through rates and export to Excel; a link creation wizard, which consists of multiple tools for creating high-converting links to Groupon, such as browser bookmarklets and smart widgets based on category, geolocation and retargeting; and open APIs, which provide access to deals from the Groupon marketplace, as well as orders and commissions.
Affiliates also get training guides and webinars, Groupon says.
When consumers click through a given link and make a purchase, partners will earn 2 to 10 percent commission based on the product they sell.
What's more, until September 30, Groupon is increasing potential commission levels for affiliate partners from 10 to 12 percent for Groupon Local, 6 to 8 percent for Groupon Getaways and 5 to 8 percent for Groupon Goods.
What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!
Lisa Lacy is senior staff writer at ClickZ. In addition to ClickZ, her work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.
Singapore, 3-4 November
Hong Kong, 8-9 December
Hong Kong, 8-9 December
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.