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Most Facebook Users Access Top Social Network via Mobile

  |  August 20, 2013   |  Comments   |  

Marketers in Hong Kong are investing more in Facebook marketing and now they have to consider Facebook campaigns that are accessible via mobile devices.

In Hong Kong, the majority of Facebook users visit the city's top social network via their mobile devices, according to Facebook.

Facebook released local stats for the Hong Kong market recently:

  • In Q2 this year, more than 2.9 million active users visit Facebook daily.
  • From these users, over 2.4 million (82.7 percent) use their mobile devices to visit the social network each day.
  • More than 4.3 million active users visit Facebook each month.
  • And over 3.5 million active users visit the social network via their mobile devices monthly.

The social network also claims that 40 percent of Hong Kong citizens use Facebook daily and that number continues to grow with more than 67 percent of monthly active users returning to the platform daily.

New Digital Noise (NDN), a local digital media agency, has seen Facebook-related businesses grow significantly in the past year - not just in the number of clients but the marketing budgets for Facebook marketing as well.

Paula Yang, general manager at NDN Group, tells ClickZ that the agency has seen "rapid growth" for Facebook marketing this year.

And clients are becoming less tactical as they seek more strategic communications planning than just social ads or content management on the social network.

Building Facebook app campaigns for mobile used to be an option, but since this year it's become important to have a "mobile-friendly" campaign on the social site.

"Lesson learned in 2012 was Facebook app campaigns that used the mobile version had better results in terms of participation numbers for the games and drew more likes and shares," she notes.

For example, its client Benefit Cosmetics launched an app campaign in March that allowed users to access via their mobile devices. Within a month, Benefit's fan base increased by 21 percent.

Facebook might be the clear leader in Hong Kong but other social sites popular among local users includes Yahoo Wretch, Sina Weibo, and LinkedIn.

comscorehkSource: comScore (June, 2013)

As the figures from the comScore chart in June reveal, more than 3.1 million people visited Facebook from their desktops and each visitor spent an average of 257 minutes on the network.

Although Yahoo Wretch came in second, visitors only spent five minutes on the Taiwanese blog.

Another contender, Sina Weibo, had 591,000 unique visitors with each person spending an average of 50 minutes on the micro blog.

LinkedIn came in fourth position with 546,000 visitors in June who spent an average of 12 minutes on the site.

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Adaline Lau

Adaline Lau, ClickZ Asia editor, oversees day-to-day editorial operations covering digital marketing from search to social media, mobile to analytics in the region. Before ClickZ, she was senior reporter at Marketing Magazine and has worked as a journalist for The Singapore Marketer and Asia Pacific Broadcasting. Connect with her @adalinelau or Google+.

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