Marketers in Hong Kong are investing more in Facebook marketing and now they have to consider Facebook campaigns that are accessible via mobile devices.
In Hong Kong, the majority of Facebook users visit the city's top social network via their mobile devices, according to Facebook.
Facebook released local stats for the Hong Kong market recently:
The social network also claims that 40 percent of Hong Kong citizens use Facebook daily and that number continues to grow with more than 67 percent of monthly active users returning to the platform daily.
New Digital Noise (NDN), a local digital media agency, has seen Facebook-related businesses grow significantly in the past year - not just in the number of clients but the marketing budgets for Facebook marketing as well.
Paula Yang, general manager at NDN Group, tells ClickZ that the agency has seen "rapid growth" for Facebook marketing this year.
And clients are becoming less tactical as they seek more strategic communications planning than just social ads or content management on the social network.
Building Facebook app campaigns for mobile used to be an option, but since this year it's become important to have a "mobile-friendly" campaign on the social site.
"Lesson learned in 2012 was Facebook app campaigns that used the mobile version had better results in terms of participation numbers for the games and drew more likes and shares," she notes.
For example, its client Benefit Cosmetics launched an app campaign in March that allowed users to access via their mobile devices. Within a month, Benefit's fan base increased by 21 percent.
Facebook might be the clear leader in Hong Kong but other social sites popular among local users includes Yahoo Wretch, Sina Weibo, and LinkedIn.
Source: comScore (June, 2013)
As the figures from the comScore chart in June reveal, more than 3.1 million people visited Facebook from their desktops and each visitor spent an average of 257 minutes on the network.
Although Yahoo Wretch came in second, visitors only spent five minutes on the Taiwanese blog.
Another contender, Sina Weibo, had 591,000 unique visitors with each person spending an average of 50 minutes on the micro blog.
LinkedIn came in fourth position with 546,000 visitors in June who spent an average of 12 minutes on the site.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
Adaline Lau, ClickZ Asia editor, oversees day-to-day editorial operations covering digital marketing from search to social media, mobile to analytics in the region. Before ClickZ, she was senior reporter at Marketing Magazine and has worked as a journalist for The Singapore Marketer and Asia Pacific Broadcasting. Connect with her @adalinelau or Google+.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 17, 2014
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT