Home  › Media › Video
mobile-video

NBC News Digital Group Focuses on Creating Video for Social, Mobile, and Web Audiences

  |  August 21, 2013   |  Comments

NBC News Digital Group announced that it is creating an "Original Video Unit," which the group describes as "an in-house production team dedicated to creating video for social, mobile, and web audiences."

Earlier this week NBC News Digital Group announced that it is creating an "Original Video Unit," which the group describes as "an in-house production team dedicated to creating video for social, mobile, and web audiences."

The unit's main focus will be creating braded video series to broaden NBC News stories and will particularly target mobile and social audiences.

Emmy-nominated news producer Bill Smee will lead the new team at NBC News in September, taking the position of executive producer of original video production. Most recently Smee was executive producer at Slate V.

"The NBCUniversal News Group is already an industry leader in streaming clips from our television programing. We will now have an additional focus on original video that extends the news division's on-air and digital brands," said Vivian Schiller, SVP & Chief Digital Officer of NBC News, in the press release. "As an award-winning television journalist and a natural-born digital video storyteller, Bill is the perfect person to lead this effort."

The digital video franchises will highlight journalists from all of NBC News' shows and platforms.

"We're building on the NBC News legacy of world-class video storytelling. Bill is a rare talent, and his expertise and innovative spirit will help change the way we tell and deliver stories," said Gregory Gittrich, vice president of news and product, NBC News Digital, in the press release. "Our Original Video Unit will share important, unique and undiscovered stories while entertaining our audience."

ClickZ Live San Francisco Revolutionize your digital marketing campaigns at ClickZ Live San Francisco! (August 10-12) Educating marketers for over 15 years, we return to San Francisco this August with our action-packed, educationally-focused agenda that will cover every aspect of digital marketing. Early Bird rates available through Friday, July 17 - save up to $300! Register today.

ABOUT THE AUTHOR

Caitlin Rossman

Caitlin Rossman was Associate Editor at ClickZ until September 2013, where she had been working since 2009. She previously worked as a Copy Editor for The New York Post. Caitlin received her BA in journalism from New York University.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

WEBINARS

Jobs

  • Online Marketing Analyst
    Online Marketing Analyst (FULLBEAUTY Brands ) - New YorkINTRODUCTION: Are you interested in a unique career opportunity where you can represent...
  • Copy Editor
    Copy Editor (ClickZ / Search Engine Watch) - New YorkROLE OVERVIEW The role of the copy editor for ClickZ has many demands. Ultimately, the copy...
  • Editor
    Editor (Search Engine Watch) - New YorkRole Overview Search Engine Watch (SEW) provides tactical advice and information for businesses and site...