Google's new report can help advertisers see their search footprint and determine if there are keywords that can be supplemented with paid advertising.
Google AdWords is introducing a new feature for advertisers to give more data right within the AdWords interface, even when it isn't paid ads specific. This is part of their campaign to connect data between the Google AdWords, Google Analytics, and Webmaster Tools.
The new paid and organic report, which can help advertisers see their search footprints and enable them to determine if there are keyword areas that can be supplemented with paid advertising. It also allows you to view detailed reports to show for particular keywords, how much organic traffic as well as how it advertising traffic you are getting or have the potential to get.
Google suggesting several ways for advertisers confined to the inclusion of organic traffic information beneficial to their business. You can:
In order to take advantage of this new report, you need to have a Google AdWords and Webmaster Tools account, and you will need to verify and sync them.
In unrelated AdWords news:
This article was originally published on Search Engine Watch.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!
Jennifer Slegg began as a freelance writer, and turned to search engine optimization and writing content for the web in 1998. She has created numerous content-rich sites in niche markets and works with many clients on content creation, strategy, and monetization. She writes about many search industry and social media topics on her blog, JenniferSlegg.com and is a frequent speaker at search industry conferences on SEO, content marketing and content monetization. Acknowledged as the leading expert on the Google AdSense contextual advertising program, she runs JenSense, a blog dealing exclusively with contextual advertising. She is known by many as her handle Jenstar on various webmaster forums.
Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.
Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?
March 19, 2014