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Google AdWords Adds New Paid and Organic Report

  |  August 26, 2013   |  Comments

Google's new report can help advertisers see their search footprint and determine if there are keywords that can be supplemented with paid advertising.

Google AdWords is introducing a new feature for advertisers to give more data right within the AdWords interface, even when it isn't paid ads specific. This is part of their campaign to connect data between the Google AdWords, Google Analytics, and Webmaster Tools.

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The new paid and organic report, which can help advertisers see their search footprints and enable them to determine if there are keyword areas that can be supplemented with paid advertising. It also allows you to view detailed reports to show for particular keywords, how much organic traffic as well as how it advertising traffic you are getting or have the potential to get.

Google suggesting several ways for advertisers confined to the inclusion of organic traffic information beneficial to their business. You can:

  • Look for additional keywords where you might have impressions on natural search, but without any related ads.
  • Use it to optimize your presence for your most important high-value keyword phrases, so you can see where you need to improve your presence.
  • Use it to test website improvements and AdWords changes, as you can compare traffic across both AdWords and organic in the same interface, which enables you to adjust accordingly.

In order to take advantage of this new report, you need to have a Google AdWords and Webmaster Tools account, and you will need to verify and sync them.

In unrelated AdWords news:

  • Google has introduced a new option for reporting trending traffic. Now, you can toggle between daily, weekly, monthly and quarterly so you can quickly and easily see any resulting trends during those time periods.
  • And finally, Google will officially retire the AdWords Keyword Tool on August 26. However, the keyword planner has been out for several months so you can easily get all the same data in their all-in-one tool.

This article was originally published on Search Engine Watch.

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ABOUT THE AUTHOR

Jennifer Slegg

Jennifer Slegg began as a freelance writer, and turned to search engine optimization and writing content for the web in 1998. She has created numerous content-rich sites in niche markets and works with many clients on content creation, strategy, and monetization. She writes about many search industry and social media topics on her blog, JenniferSlegg.com and is a frequent speaker at search industry conferences on SEO, content marketing and content monetization. Acknowledged as the leading expert on the Google AdSense contextual advertising program, she runs JenSense, a blog dealing exclusively with contextual advertising. She is also the founder and editor of The SEM Post. She is known by many as her handle Jenstar on various webmaster forums.

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