Baked snack brand Combos is asking fans to submit “epic ideas” for ways to eat a new variety, which it may potentially turn into a video.
In an effort to push new seven layer dip combos, the baked snack brand is looking for fan input on "epic" ways to eat them.
To spur fan creativity, combos tapped 11-time Olympic medalist Ryan Lochte, who was given a waterproof pizza bag full of pizzeria pretzel combos. On August 20, Lochte leapt into the Hudson River from a moving watercraft and "swim-delivered" the snacks to fans at the Midtown Ferry Terminal in New York.
Lochte is one way combos says it is "looking outside of its own crunchy shell" to "take snacking up a notch."
But the brand wants to create additional so-called "epic experiences."
Ergo, through September 30, Combos is asking fans to come up with their own epic ideas on its Facebook page.
"We're searching for the most epic way to eat this totally awesome snack," combos says on its cover photo. "Got an epic way to eat combos seven layer dip tortilla? Tell us in the comments and we might make it an epic reality."
One week in, participation appears to be limited. Suggestions so far include, "I would wear seven layers of clothing and take a dip in a pool with seven layer dip combos," as well as, "With a 32 ounce icee!!!!!! AMAZING!!!!!"
As further inspiration, combos says it will share a new video each week of Sam and Alex's epic combo experiences on Facebook. As of August 26, no videos had yet been posted.
A combos rep declined comment.
Combos has 660,000 likes and 2,700 followers.
The brand is pushing the promo with #epiccombo.
The campaign got perhaps its biggest boost to date when Lochte himself tweeted, "Just swim-delivered Pizzeria Pretzel @COMBOS to fans. Now we want to hear your #epiccombo ideas!" to his 1 million followers.
Lochte's tweet was retweeted 229 times and favorited 513 times.
Combos is a Mars Chocolate North America brand.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, August 29 to take advantage of Super Saver Rates!
Lisa Lacy is senior staff writer at ClickZ. In addition to ClickZ, her work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.