Home  › Social › Social Media
twitterbird

Ticketmaster CEO Jumps Ship to Twitter

  |  August 27, 2013   |  Comments

Twitter has appointed ex-Ticketmaster chief executive Nathan Hubbard as its first ever head of commerce.

Twitter has appointed ex-Ticketmaster chief executive Nathan Hubbard as its first ever head of commerce. Based in San Francisco, he will report to Adam Bain, Twitter’s head of global revenue.

According to Bloomberg reports (and a tweet from Hubbard earlier today confirming the appointment), Hubbard will focus on encouraging retailers to use Twitter to enable shopping via short postings on its social website. Included in this remit, will be the emphasis on Twitter’s Cards feature and the presentation of products in the best way possible. The streamlining of purchasing procedures is thought to also be at a priority.

In an interview with Bloomberg, Hubbard notes that Twitter will be partnering with retailers to sell digital and physical goods on the platform, helping them to “use Twitter to sell [them] more effectively”.

At the time of publishing, Twitter was unable to comment on the appointment directly with ClickZ.

Hubbard left Ticketmaster earlier this month, where he was responsible for overseeing a $75 million overhaul of the unit’s online technology business.

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

ABOUT THE AUTHOR

Melanie White

Melanie White is the Editor of ClickZ, where she has worked since July 2012. White has been with Incisive Media (ClickZ's parent company) since 2009 where she was Deputy Editor/ US Editor for one of the financial risk management titles, International Custody and Fund Administration (later Custody Risk).

In addition, White worked on FX Week where she was a Senior Reporter. She has also worked and contributed to a number of other titles, including The Accountant, International Accounting Bulletin, the New York Post, Independent Magazine (UK), as well as the broadcast title Sunday Live with Adam Boulton at Sky News.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...