Home  › Social › Social Media
twitterbird

Ticketmaster CEO Jumps Ship to Twitter

  |  August 27, 2013   |  Comments

Twitter has appointed ex-Ticketmaster chief executive Nathan Hubbard as its first ever head of commerce.

Twitter has appointed ex-Ticketmaster chief executive Nathan Hubbard as its first ever head of commerce. Based in San Francisco, he will report to Adam Bain, Twitter’s head of global revenue.

According to Bloomberg reports (and a tweet from Hubbard earlier today confirming the appointment), Hubbard will focus on encouraging retailers to use Twitter to enable shopping via short postings on its social website. Included in this remit, will be the emphasis on Twitter’s Cards feature and the presentation of products in the best way possible. The streamlining of purchasing procedures is thought to also be at a priority.

In an interview with Bloomberg, Hubbard notes that Twitter will be partnering with retailers to sell digital and physical goods on the platform, helping them to “use Twitter to sell [them] more effectively”.

At the time of publishing, Twitter was unable to comment on the appointment directly with ClickZ.

Hubbard left Ticketmaster earlier this month, where he was responsible for overseeing a $75 million overhaul of the unit’s online technology business.

Tags:

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, August 29 to take advantage of Super Saver Rates!

ABOUT THE AUTHOR

Melanie White

Melanie White is the Editor of ClickZ, where she has worked since July 2012. White has been with Incisive Media (ClickZ's parent company) since 2009 where she was Deputy Editor/ US Editor for one of the financial risk management titles, International Custody and Fund Administration (later Custody Risk).

In addition, White worked on FX Week where she was a Senior Reporter. She has also worked and contributed to a number of other titles, including The Accountant, International Accounting Bulletin, the New York Post, Independent Magazine (UK), as well as the broadcast title Sunday Live with Adam Boulton at Sky News.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Jobs

    • Systems Analyst/Support
      Systems Analyst/Support (Agora Inc. ) - BaltimoreIRIS (Increased Revenue Intuitive Software ) is proprietary software that helps marketers...
    • Client Services Support Specialist
      Client Services Support Specialist (Agora Inc. ) - Delray Beach OVERVIEW:  This position requires a highly motivated and resourceful individual...
    • Creative Marketing Associate
      Creative Marketing Associate (NewMarket Health ) - BaltimoreAre you looking for a foot in the door with the best marketing company in the business...