Twitter has appointed ex-Ticketmaster chief executive Nathan Hubbard as its first ever head of commerce.
Twitter has appointed ex-Ticketmaster chief executive Nathan Hubbard as its first ever head of commerce. Based in San Francisco, he will report to Adam Bain, Twitter’s head of global revenue.
According to Bloomberg reports (and a tweet from Hubbard earlier today confirming the appointment), Hubbard will focus on encouraging retailers to use Twitter to enable shopping via short postings on its social website. Included in this remit, will be the emphasis on Twitter’s Cards feature and the presentation of products in the best way possible. The streamlining of purchasing procedures is thought to also be at a priority.
To me, Twitter is a cardiogram of the passion of the live moment. So I'm excited to announce I've joined the flock as Head of Commerce!— Nathan Hubbard (@NathanCHubbard) August 27, 2013
In an interview with Bloomberg, Hubbard notes that Twitter will be partnering with retailers to sell digital and physical goods on the platform, helping them to “use Twitter to sell [them] more effectively”.
At the time of publishing, Twitter was unable to comment on the appointment directly with ClickZ.
Hubbard left Ticketmaster earlier this month, where he was responsible for overseeing a $75 million overhaul of the unit’s online technology business.
Melanie White is the Editor of ClickZ, where she has worked since July 2012. White has been with Incisive Media (ClickZ's parent company) since 2009 where she was Deputy Editor/ US Editor for one of the financial risk management titles, International Custody and Fund Administration (later Custody Risk).
In addition, White worked on FX Week where she was a Senior Reporter. She has also worked and contributed to a number of other titles, including The Accountant, International Accounting Bulletin, the New York Post, Independent Magazine (UK), as well as the broadcast title Sunday Live with Adam Boulton at Sky News.
2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.
Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.
December 2, 2015
1pm ET/ 10am PT
Wednesday, December 9, 2015
5pm HKT / 5am ET