The Kleenex Xperiments campaign asked middle school students to perform experiments using Kleenex tissues and posted the results online.
Just in time for back to school season, tissue brand Kleenex is demonstrating the strength of its product in Kleenex Xperiments, a campaign that asked science students to conduct experiments using Kleenex Everyday Tissues and filmed the results.
According to Kleenex, the brand reached out to more than 100 schools that excel in math and science and asked 10 to participate in the program.
These schools challenged their 4th to 8th grade students to use critical thinking to show how the brand's "thicker, more absorbent Kleenex Everyday Tissues" hold up against challenges like sneezes, nose blows, and runny noses.
Kleenex says all methods and ideas were fair game from testing hypotheses using everyday classroom equipment to building elaborate contraptions.
The brand ultimately helped five of the 10 schools bring their experiments to life and captured the effort on video, which can be seen on the Kleenex Xperiments site.
As of September 3, viewership numbers range from about 800 for Slime Cannon to 2,800 for Sodium Sparkler.
Participating schools include: Highland Oaks Middle School in Miami; Edison Computech Middle School in Fresno, Calif.; Shahala Middle School in Vancouver, Wash.; Clarence Middle School in Clarence, N.Y.; and Saginaw Arts and Sciences Academy in Saginaw, Mich.
For each experiment, the site includes tips, facts, videos, photos, quotes, and sketches, as well as the ability to share on Twitter, Facebook, and Pinterest.
According to Kleenex, the effort allows kids to see how Kleenex "can help keep the wet stuff off their hands" and inspires them to practice healthy tissue habits.
It also prominently features Kleenex Everyday Tissues, which the brand says are now 15 percent thicker and more absorbent.
In exchange for their participation, Kleenex says the 10 schools will receive $5,000 worth of Box Tops for Education, which they can use for textbooks, playground equipment, supplies, field trips, and classroom parties.
A Kleenex rep was not available for comment by deadline.
Kleenex is a Kimberly-Clark brand.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Want to learn more? Join us at ClickZ Live San Francisco, Aug 10-12!
Educating marketers for over 15 years, ClickZ Live brings together industry thought leaders from the largest brands and agencies to deliver the most advanced, educational digital marketing agenda. Register today and save $500!
In addition to ClickZ and Search Engine Watch, Lisa's work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT