The communications provider has tapped actor Eric Stonestreet to issue weekly challenges that ask fans to share photos and videos.
AT&T wants college football fans to #BeTheFan in an initiative that helps the communications provider mark another season as the official wireless provider of NCAA Football.
To do so, AT&T has recruited a "coach," two-time Emmy-winning actor Eric Stonestreet, to help NCAA Football fans demonstrate what color they bleed.
In #BeTheFan, Stonestreet issues a series of challenges that give fans weekly opportunities to win backstage passes and trips to the set of ESPN's College GameDay.
As the name implies, fans can respond to each challenge by sharing photos and videos on Twitter, Vine, and Instagram with the hashtag #BeTheFan.
The first challenge, which was posted to YouTube on August 30, asks fans to show how they kick off the season.
It has 3,600 views as of September 5.
@EricStonestreet, who has 542,000 followers, is tweeting about the initiative.
@ATT, which has 282,000 followers, is also tweeting to push the promo, as well as responding to submissions on behalf of the coach.
An AT&T rep was not available for comment.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!
Lisa Lacy is senior staff writer at ClickZ. In addition to ClickZ, her work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
August 21, 2014