Home  › Marketing › Strategies
pizza-hut-party

Pizza Hut Hosts World's Greatest Pizza Party

  |  September 11, 2013   |  Comments

The effort kicked off the NFL season in conjunction with Fox Sports and resulted in about 1,400 tweets.

pizza-hut-partyPizza Hut, the brand that calls itself "America's No. 1 pizza company," kicked off the return of pro football by hosting the World's Greatest Pizza Party in Times Square on September 8.

The event included Pizza Hut employees serving free slices of cheese and pepperoni pizza from the company's Mobile Kitchen, a 53-foot 18-wheeler with pizza ovens, as well as a virtual pizza party on Twitter.

Throughout the day, @PizzaHut tweeted five questions, including, "In what year did Pizza Hut deliver the first pizza into space?" "What were the 2 toppings on the first online pizza order?" and "In what city is the original Pizza Hut?"

The brand asked followers to tag their answers with #WorldsGreatestPizzaParty for a chance to win a $10 gift card. It tweeted answers after naming winners for each question.

The effort resulted in nearly 1,400 tweets. Fifty followers won gift cards.

Prior to the event, the brand said it would serve approximately 5,500 slices of pizza in honor of its 55th anniversary. However, according to a tweet from @PizzaHut, the brand actually gave out 6,264 slices.

@PizzaHut has 506,000 followers - and 10.7 million Facebook fans - although the hashtag promotion was limited to Twitter. Its Twitter followers are up from 498,000 on September 6.

"Our customers have told us that Pizza Hut is often at the center of their game time experience, so we want to start the season off right," says Kurt Kane, chief marketing officer of Pizza Hut, in a prepared statement. "No pizza company will be in more households during this football season than Pizza Hut, and in celebration of that shared love for football with our fans, we're throwing a great Pizza Party in New York City just like our fans will in their homes across the country."

Pizza Hut is a subsidiary of Yum! Brands, Inc. It says it delivers more pizza, pasta, and wings than any other restaurant in the world - including more than eight million slices of pizza on any given Sunday. Pizza Hut began 55 years ago in Wichita, Kansas, and operates more than 10,000 restaurants in over 90 countries.

A Pizza Hut rep did not respond to a request for comment by deadline.

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!*
*Early Bird Rates expire April 17.

ABOUT THE AUTHOR

Lisa Lacy

Lisa Lacy is senior staff writer at ClickZ. In addition to ClickZ, her work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...