Home  › Social › Social Media

NBC and Fox Lead the Way In TV Network Online Social Chatter

  |  September 16, 2013   |  Comments

Social media analysis firm NetBase examined the social web for sentiment about seven popular TV shows.

netbase-fall-tvWith fall comes new TV seasons and social media analysis firm NetBase has analyzed seven shows to find the opinions expressed across social media to determine which shows and networks viewers are most eager to see return.

NetBase says it looks at the social web, including Twitter, Facebook, blogs, forums and news. In this particular study, the firm included American Idol, Dancing with the Stars, Homeland, Modern Family, NCIS, New Girl and The Voice.

A NetBase representative says there was no particular reason the firm chose these shows, "we just wanted to showcase as many networks as we could, and chose the shows we thought would be popular."

In its analysis from April 30 to September 5, NetBase found that while NBC's The Voice and Fox's American Idol received some of the most buzz, ABC series Modern Family and Dancing with the Stars generated the most positive mentions.

Overall, NetBase found ABC to be the most loved network.

Of Modern Family's nearly 350,000 total mentions - which was the lowest share of mentions of the seven shows analyzed - 82 percent were positive.

"Online comments from consumers showed that they love the comedic ensemble, and in particular the character Phil Dunphy," NetBase says.

Of Dancing with the Stars' more than 762,000 mentions, 80 percent were positive, driven in part by viewers' happiness about the quality of the dancing and their love for contestant Kellie Pickler, NetBase adds.

NBC and Fox, however, received much more buzz, according to NetBase's findings.

The Voice brought in a whopping 5.3 million mentions - and about 70 percent were positive. NetBase says those 5.3 million mentions mean The Voice received the most social buzz overall with about 49 percent of the total chatter. However, it also found consumers were embarrassed to admit they enjoyed the show and were disappointed by the show's results.

Meanwhile, Fox's sitcom New Girl had 1.6 million mentions of which 60% positive and American Idol had 1.5 million mentions, with about 70 percent positive.

Dancing with the Stars returns September 16, followed by New Girl on September 17, The Voice on September 23, NCIS on September 24, Modern Family on September 25 and Homeland on September 29.

American Idol returns in January 2014.


Lisa Lacy

In addition to ClickZ and Search Engine Watch, Lisa's work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.



Featured White Papers

2015 Holiday Email Guide

2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.

Three Ways to Make Your Big Data More Valuable

Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.