Home  › Social › Social Media
An example of Twitter's new Alerts system

Twitter Adds Alerts to Help Users During Emergencies

  |  September 30, 2013   |  Comments

Twitter has launched alerts, a way of broadcasting critical information from emergency reporting organizations during emergencies and natural disasters.

An example of Twitter's new Alerts systemTwitter has launched Alerts, which it describes as a way of broadcasting critical information from emergency reporting organizations.

"Today, we're launching Twitter Alerts, a new feature that brings us one step closer to helping users get important and accurate information from credible organizations during emergencies, natural disasters or moments when other communications services aren't accessible," the company announced in a blog post. "Twitter Alerts is a new way to get accurate and important information when you need it most."

A Twitter message that is tagged as an alert from an alerting organization will appear on subscriber handsets in a variety of forms. Twitter said that users should expect an SMS message, and, if they have its app on a mobile device, a push notification that alerts them to the content. Alerts are highlighted in the Twitter feed with an orange bell icon.

Twitter partner manager for government and politics Bridget Coyne said that a number of organizations have lined up to be part of the Twitter Alerts system, and that these include the U.S. Federal Emergency Management Agency (FEMA).

"Social media has revolutionized communication during disasters," said FEMA Administrator Craig Fugate. "Today we have a two-way street – residents are informed about hazards in real time and emergency managers receive immediate feedback on the consequences of a disaster. Twitter Alerts provide an opportunity to get information directly from trusted sources."

Coyne said that it is up to user organization to define what they consider to be worthy of an alert, but recommended that they are used to warn about "imminent dangers," "preventive instructions," "evacuation directions," and "crowd and misinformation management."

Organizations in the U.S., Japan, and Korea can send alerts. A list of participating organizations includes the American Red Cross.

This article was originally published on Search Engine Watch.

ClickZ Live New York Want to learn more?
Attend ClickZ Live New York March 30 - April 1. With over 15 years' experience delivering industry-leading events, ClickZ Live brings together over 60 expert speakers to offer an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ABOUT THE AUTHOR

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

A Buyer's Guide to Affiliate Management Software

A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

Jobs

    • Website Optimizer - SEO, CRO, Analytics
      Website Optimizer - SEO, CRO, Analytics (Marcel Digital) - ChicagoMarcel Digital, an award winning interactive marketing agency established in 2003...
    • Director of Marketing
      Director of Marketing (Patron Technology) - New YorkDirector of Marketing We are seeking a Director of Marketing to manage and build our marketing...
    • Senior Interactive Producer
      Senior Interactive Producer (Ready Set Rocket) - New YorkWhat You'll Do As a member of our team, the Senior Producer reports directly to our...