Home  › Social › Social Media
An example of Twitter's new Alerts system

Twitter Adds Alerts to Help Users During Emergencies

  |  September 30, 2013   |  Comments

Twitter has launched alerts, a way of broadcasting critical information from emergency reporting organizations during emergencies and natural disasters.

An example of Twitter's new Alerts systemTwitter has launched Alerts, which it describes as a way of broadcasting critical information from emergency reporting organizations.

"Today, we're launching Twitter Alerts, a new feature that brings us one step closer to helping users get important and accurate information from credible organizations during emergencies, natural disasters or moments when other communications services aren't accessible," the company announced in a blog post. "Twitter Alerts is a new way to get accurate and important information when you need it most."

A Twitter message that is tagged as an alert from an alerting organization will appear on subscriber handsets in a variety of forms. Twitter said that users should expect an SMS message, and, if they have its app on a mobile device, a push notification that alerts them to the content. Alerts are highlighted in the Twitter feed with an orange bell icon.

Twitter partner manager for government and politics Bridget Coyne said that a number of organizations have lined up to be part of the Twitter Alerts system, and that these include the U.S. Federal Emergency Management Agency (FEMA).

"Social media has revolutionized communication during disasters," said FEMA Administrator Craig Fugate. "Today we have a two-way street – residents are informed about hazards in real time and emergency managers receive immediate feedback on the consequences of a disaster. Twitter Alerts provide an opportunity to get information directly from trusted sources."

Coyne said that it is up to user organization to define what they consider to be worthy of an alert, but recommended that they are used to warn about "imminent dangers," "preventive instructions," "evacuation directions," and "crowd and misinformation management."

Organizations in the U.S., Japan, and Korea can send alerts. A list of participating organizations includes the American Red Cross.

This article was originally published on Search Engine Watch.

ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

ABOUT THE AUTHOR

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

Resources

Jobs

    • Customer Service Consultant
      Customer Service Consultant (Bonner and Partners) - Delray BeachBonner & Partners: Full-time Customer Service Consultant Position Who we are...
    • Financial Editor
      Financial Editor (Confidential) - DurhamSIX FIGURE EDITORS WANTED: To enforce lofty NEW editing standards. Easy Conditions Unlikely. Promotion and...
    • Information Processing Specialist
      Information Processing Specialist (Agora Inc. ) - BaltimoreInformation Processing Specialist – The IP specialist position ensures the successful...