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Facebook Tries to Make News Feed Ads More Relevant With Algorithm Update

  |  October 1, 2013   |  Comments

Facebook is updating its ad algorithm in an attempt to improve the relevance and quality of ads shown to users. The social network will put more emphasis on feedback, such as how often users hide or report an ad.

Facebook is attempting to make News Feed ads even more relevant to users.

“When deciding which ad to show to which groups of people, we are placing more emphasis on feedback we receive from people about ads, including how often people report or hide an ad,” Facebook said in its announcement.

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Facebook said advertisers will reap the benefits.

"If someone always hides ads for electronics, we will reduce the number of those types of ads that we show to them." Facebook added that it’s "ultimately better for marketers, because it means their messages are reaching the people most interested in what they have to offer."

Facebook said advertisers could see some distribution variation on ads in the coming weeks while the News Feed algorithm change rolls out.

This announcement is just one of many planned News Feed algo updates as the company promises to be more transparent about how it serves content.

This article was originally published on Search Engine Watch.

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ABOUT THE AUTHOR

Jessica Lee

Jessica Lee is a marketer specializing in web content strategy and B2B/B2C writing. Since 2005, Jessica has been in the business of content and communications, with the past several years focused on the web marketing space.

Prior to launching her consulting business, bizbuzzcontent, Jessica was responsible for content strategy, development and marketing for Bruce Clay Inc. – a global SEO firm, where she served small businesses and Fortune 500 clients. Jessica's background also includes positions in traditional marketing, communications, broadcasting and publishing.

Jessica has a bachelor's in communications and public relations from San Diego State University. She also contributed to the book “Search Engine Optimization All-in-One For Dummies” 2nd edition.

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