Just in time for Halloween, a Twitter and Instagram initiative helps the brand push its new horror film hub.
Movie website Fandango has launched Scream-Off, a "spirited" social media contest hosted on its new horror film hub, House of Screams.
From October 1 to 18, Scream-Off fans can submit videos of their best "blood-curdling, skin-crawling screams" on Instagram or Twitter, with the hashtag #FandangoScreamContest and @Fandango.
Each day, Fandango says, it will select one video as its Scream of the Day, which will be featured on the site and move onto the next round. After the entry period, fans will be able to cast votes on the top 18 screamers. On October 31, Guns ‘N Roses' Hall of Fame guitarist Slash will choose the winner.
The winning Scream-Off screamer will be awarded a trip for two to Estes Park, Colorado for a two-night stay at the 104-year-old Stanley Hotel, which Fandango says was horror writer Stephen King's inspiration for The Shining.
As of October 2, the Scream-Off page on the Fandango website had about 50 Twitter posts highlighted as "newest screamers," although some tweets simply reference movies, like, "About to watch Insidious 2. Send Help."
Fandango says House of Screams is its "first-ever video and digital content destination dedicated to season's scariest movies, featuring original and exclusive video and editorial content and access to advance ticketing."
In addition, Slash will co-host with Fandango correspondent Tiffany Smith a special video mini-series, Slash's Screamings, highlighting the season's new horror films, the brand says.
House of Screams will also showcase a six-minute excerpt from Anchor Bay and Slasher Films' upcoming horror film, Nothing Left to Fear, as well as footage from the movie's Hollywood screening.
Nothing Left to Fear, which opens October 4, features original music produced by Slash.
Fandango has 118,000 followers on Twitter and 1.7 million likes on Facebook.
"Mobile and social are increasingly important to Fandango's daily business with our large and growing millennial audience. We also happen to do very well with horror movies, and since we saw a preponderance of horror films in September and October, we strategized on the best way to aggregate our scary movie content into a horror hub called, ‘House of Screams,'" writes Fandango Vice President of Marketing Adam Rockmore in an email.
According to a press release, to celebrate House of Screams, Fandango also launched a Facebook initiative, Fear Face-Off: 13 Days of Psychos. It pits villains against each other, like Psycho's Norman Bates and Freddy, Jason and Leatherface, and asks fans to vote on "which psycho brings more screams." In addition, Fandango says House of Screams will offer editorial features like 10 Unlikely Horror Movie Debuts, Great Horror Comedies and The Best and Worst Slasher Villains.
Fandango is an NBCUniversal company. It says it sells tickets to more than 22,000 screens nationwide and also provides reviews, commentary, celebrity interviews and trailers.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Early Bird Rates expire May 29. Register today and save!
In addition to ClickZ and Search Engine Watch, Lisa's work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT