Google has announced the launch of the Google Web Designer, which was released as a public beta. Advertisers first heard about the tool in June and that it would be integrated with DoubleClick Studio and AdMob.
The tool enables advertisers to create HTML 5 advertisements for both mobile and desktop. Part of the reason for this tool was because HTML 5 advertisements are expected to overtake Flash ads within the next two years, and there currently isn't a common tool that advertisers can use, especially those without the technical background to create types of ads.
Another appealing aspect of Google Web Designer is that it's free, which will likely make this the tool of choice when compared to the similar Adobe Muse program which costs $14.99 per month in the U.S.
The Google Web Designer is available for both Mac and Windows and comes with default layouts for both DoubleClick rich media ads and AdMob mobile ads.
You can download the beta here as well as you all the help and how-to’s on how to use the Google Web Designer. You can view a Demo of the program here:
This article was originally published on Search Engine Watch.
Meet Your Favorite ClickZ Contributors
Many of ClickZ's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Jeremy Hull, Lisa Raehsler, Andrew Goodman, Bryan Eisenberg, Mathew Sweezey, Aaron Kahlow, Stephanie Miller, Simms Jenkins, Jeanne S. Jennings, Dave Hendricks and more!
Jennifer Slegg began as a freelance writer, and turned to search engine optimization and writing content for the web in 1998. She has created numerous content-rich sites in niche markets and works with many clients on content creation, strategy, and monetization. She writes about many search industry and social media topics on her blog, JenniferSlegg.com and is a frequent speaker at search industry conferences on SEO, content marketing and content monetization. Acknowledged as the leading expert on the Google AdSense contextual advertising program, she runs JenSense, a blog dealing exclusively with contextual advertising. She is known by many as her handle Jenstar on various webmaster forums.
March 19, 2014