Calling it the "Most Magical Vine on Earth," Walt Disney Parks and Resorts has launched an official Vine account and is celebrating by asking fans to showcase their "Disney Side" on the platform.
According to a post on the Disney Parks Blog, the Disney Parks Vine account will "showcase the fun spirit of Disney vacations."
As of October 3, Disney Parks had nearly 15,000 followers on Vine.
The brand's Vine Your Disney Side contest encourages Vine users to create six-second films that celebrate their interest in Disney theme parks and characters.
According to the contest site, a "Disney Side," is "the side of you that comes out the moment your family steps through the gates of a Disneyland or Walt Disney World Theme Park. It's the side of you that laughs more, screams more (in a fun way) and just plain lives life to the fullest."
A press release adds, "Everyone has a Disney Side. It comes out when they let loose at a Disney Park, celebrate their inner pirate or princess, and meet Mickey Mouse again and again."
Users who create videos and include the hashtag #DisneySideContest may appear on Disney Parks' Vine account starting October 7 and each featured filmmaker will receive $1,000. The creator of each featured video will also receive the chance to win a vacation to Disneyland Resort or the Walt Disney World Resort and a $10,000 commission to create a series of Disney Side videos, the brand says.
The Disney Side site includes example Vines, as well as do's and don'ts, like, "Do get creative with Vine - use looping, time manipulation, etc.," and, "Don't do anything that will risk your, or anyone else's, safety or health. Even if it is hysterically funny."
As of October 3, #DisneySideContest had generated about 400 mentions on Twitter and nine on Instagram.
A Disney rep could not be reached for comment by deadline.
"We're excited to announce our presence on Vine and believe this channel is a great fit considering the fun spirit of our parks and resorts, which serve as amazing locations for visual storytelling," said Christie Volastro, vice president of global digital marketing for Disney Destinations, in a prepared statement.
Disney already has a sizable social audience with 3.1 million Twitter followers and 45.1 million Facebook likes.
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March 19, 2014