Yelp is offering a new cost-per-click (CPC) program bundled with its enhanced listing option. To be clear, the ability to bid on a CPC basis isn't new, but this new program includes a discount bundle with some enhanced features.
These programs are offered on a 6- or 12-month initial term. If you cancel prior to the end of your contract, there is an early termination fee equal to one month's maximum charge ($200).
A Yelp sales rep did share the following information and new program specifications with us:
There have been many controversies surrounding Yelp, including lawsuits and claims that Yelp purposely filters out positive reviews for those who decline to advertise. Yelp has been able to defend itself legally against such accusations and states that their automated review filter is the only thing filtering reviews.
However, Yelp has often taken manual action where they felt a business had fake reviews. Recently, they filed a lawsuit against a business owner claiming he had posted fake reviews.
This article was originally published on Search Engine Watch.
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Pierre Zarokian is veteran SEO expert who founded Submit Express in 1998, a leading search engine marketing firm. In 2008, he launched iClimber, a social media marketing company and in 2013 he launched Reputation Fighters, a reputation management company.
He has written many articles on the subject of SEO, social media, reputation management, and has spoken in numerous industry trade shows.
December 12, 2013
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