Yelp has introduced a new cost-per-click (CPC) program for its enhanced listing option. These programs are offered on a 6- or 12-month initial term.
Yelp is offering a new cost-per-click (CPC) program bundled with its enhanced listing option. To be clear, the ability to bid on a CPC basis isn't new, but this new program includes a discount bundle with some enhanced features.
These programs are offered on a 6- or 12-month initial term. If you cancel prior to the end of your contract, there is an early termination fee equal to one month's maximum charge ($200).
A Yelp sales rep did share the following information and new program specifications with us:
There have been many controversies surrounding Yelp, including lawsuits and claims that Yelp purposely filters out positive reviews for those who decline to advertise. Yelp has been able to defend itself legally against such accusations and states that their automated review filter is the only thing filtering reviews.
However, Yelp has often taken manual action where they felt a business had fake reviews. Recently, they filed a lawsuit against a business owner claiming he had posted fake reviews.
This article was originally published on Search Engine Watch.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Pierre Zarokian is veteran SEO expert who founded Submit Express in 1998, a leading search engine marketing firm. In 2008, he launched iClimber, a social media marketing company and in 2013 he launched Reputation Fighters, a reputation management company.
He has written many articles on the subject of SEO, social media, reputation management, and has spoken in numerous industry trade shows.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT