Home  › Social › Social Media
yelp-square

Yelp Adds CPC Advertising to Enhanced Listings

  |  October 9, 2013   |  Comments

Yelp has introduced a new cost-per-click (CPC) program for its enhanced listing option. These programs are offered on a 6- or 12-month initial term.

yelp-squareYelp is offering a new cost-per-click (CPC) program bundled with its enhanced listing option. To be clear, the ability to bid on a CPC basis isn't new, but this new program includes a discount bundle with some enhanced features.

These programs are offered on a 6- or 12-month initial term. If you cancel prior to the end of your contract, there is an early termination fee equal to one month's maximum charge ($200).

A Yelp sales rep did share the following information and new program specifications with us:

  • 12 month: $50 enhanced profile, $150 advertising budget
  • 6 month: $75 enhanced profile, $125 advertising budget
  • Enhanced Profile, which includes: Removal of competitive ads from your page, participation in the slide show, and additional Call to Action (CTA) capabilities
  • The Call to Action unit includes a button where the advertiser can specify an action (e.g., schedule appointment, print coupon), and clicking on the button takes the consumer to a landing page of the advertiser's choice. This is a great feature as it would allow you to track your results and ROI.
  • The fees are collected at the end of the month, so if you don't get to your budget of $125 or $150, then you may be charged less. However, you can also increase your budget.
  • The CPC fees start at $2/click and could go up to $5/click depending on the industry.
  • The CPC fees are industry based. Here are the maximum CPC fees for each industry:
    • Restaurants, food, and nightlife: $2/click
    • Professional services, beauty, and spas: $3.50/click
    • Most shopping: $2.50/click
    • Most health and medical: $4/click
    • Home services: $4.50/click
  • The above CPC fees are the maximum charges and there is an auction based model, so the fees could actually be less.
  • This new program isn't available through self sign up. You would have to call your local Yelp rep.

There have been many controversies surrounding Yelp, including lawsuits and claims that Yelp purposely filters out positive reviews for those who decline to advertise. Yelp has been able to defend itself legally against such accusations and states that their automated review filter is the only thing filtering reviews.

However, Yelp has often taken manual action where they felt a business had fake reviews. Recently, they filed a lawsuit against a business owner claiming he had posted fake reviews.

This article was originally published on Search Engine Watch.

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

ABOUT THE AUTHOR

Pierre Zarokian

Pierre Zarokian is veteran SEO expert who founded Submit Express in 1998, a leading search engine marketing firm. In 2008, he launched iClimber, a social media marketing company and in 2013 he launched Reputation Fighters, a reputation management company.

He has written many articles on the subject of SEO, social media, reputation management, and has spoken in numerous industry trade shows.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...