Coca-Cola and FedEx received the highest scores in a recent study of Fortune 100 company mobile best practices, though some others have a long way to go.
A new scorecard from The Search Agency compares what some of the biggest brands are doing (or not doing) when it comes to delivering a mobile experience for users.
While no one company in the Fortune 100 received a perfect score of 5, brands with the top scores included:
The average score for all companies in the study was 2.31 out of 5.
The Search Agency measured the Fortune 100 mobile practices against five factors:
They created a scorecard that looked something like this:
Here's a sampling of the Fortune 100 brands that ranked the highest in The Search Agency's scorecard:
Surprisingly, many of the brand's websites had slow load times--much slower than Google's recommendation of sites loading in one second or less for the mobile experience.
The Search Agency offered several tips in its report for delivering a stellar mobile experience, including:
Download The Search Agency's Fortune 100 mobile scorecard for more insights.
This article was originally published on Search Engine Watch.
Jessica Lee is the founder of bizbuzzcontent, a boutique content services company that offers quality content creation services and content strategy consulting.
Since 2005, Jessica has been in the business of content and communications, with the past seven years focused on the Web marketing space.
Prior to launching bizbuzzcontent, Jessica was responsible for content strategy, development, and marketing for Bruce Clay Inc. - a global SEO firm, where she served small businesses and Fortune 500 clients.
Jessica has a bachelor's in communications and public relations from San Diego State University.
She contributed to the book Search Engine Optimization All-in-One for Dummies second edition, and her writing is featured in an active college textbook, Reading and Writing About Contemporary Issues.
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