A new scorecard from The Search Agency compares what some of the biggest brands are doing (or not doing) when it comes to delivering a mobile experience for users.
While no one company in the Fortune 100 received a perfect score of 5, brands with the top scores included:
The average score for all companies in the study was 2.31 out of 5.
The Search Agency measured the Fortune 100 mobile practices against five factors:
They created a scorecard that looked something like this:
Here's a sampling of the Fortune 100 brands that ranked the highest in The Search Agency's scorecard:
Surprisingly, many of the brand's websites had slow load times--much slower than Google's recommendation of sites loading in one second or less for the mobile experience.
The Search Agency offered several tips in its report for delivering a stellar mobile experience, including:
Download The Search Agency's Fortune 100 mobile scorecard for more insights.
This article was originally published on Search Engine Watch.
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Many of ClickZ's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Jeremy Hull, Lisa Raehsler, Andrew Goodman, Bryan Eisenberg, Mathew Sweezey, Aaron Kahlow, Stephanie Miller, Simms Jenkins, Jeanne S. Jennings, Dave Hendricks and more!
Jessica Lee is a marketer specializing in web content strategy and B2B/B2C writing. Since 2005, Jessica has been in the business of content and communications, with the past several years focused on the web marketing space.
Prior to launching her consulting business, bizbuzzcontent, Jessica was responsible for content strategy, development and marketing for Bruce Clay Inc. – a global SEO firm, where she served small businesses and Fortune 500 clients. Jessica's background also includes positions in traditional marketing, communications, broadcasting and publishing.
Jessica has a bachelor's in communications and public relations from San Diego State University. She also contributed to the book “Search Engine Optimization All-in-One For Dummies” 2nd edition.
March 19, 2014