Facebook has removed the "Who can look up your Timeline by name?" search feature. All users will now show up whenever someone types their name in the Facebook search bar. You'll have to adjust your privacy settings on past posts.
Facebook has removed the ability for people to remain anonymous in searches on the website.
The social network announced that it has removed the "Who can look up your Timeline by name?" feature. This feature had allowed users to remain anonymous in search – and with the most secure setting switched on, users could ensure that people typing their name wouldn't see that they had an account on the website.
Users can run, but they can no longer hide. The removal of the feature means that all users will show up in search results, even if the search is being carried out by a stalker or admirer. This essentially means that anybody searching for your name will be able to see that you have a Facebook account.
Trying to defend the decision, Facebook said the security feature made the website "feel broken" at times.
"People told us that they found it confusing when they tried looking for someone who they knew personally and couldn't find them in search results, or when two people were in a Facebook Group and then couldn't find each other through search," said a Facebook spokesperson.
It added that users can still choose what they want to share with others, and that users can limit the audience that they share posts with.
"To quickly control who can find posts you shared in the past, visit the privacy settings page," Facebook's spokesperson added. "With one click, you can limit the audience of posts you've shared in the past. This means any posts that were previously shared with Friends of Friends or Public will now be shared just to Friends."
Of course, if you really don't want to be found on Facebook, you also have the option of deleting your account.
This article was originally published on Search Engine Watch.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
Carly Page joined The INQUIRER as News Editor in April 2012. Before becoming a full-time geek, Carly studied Journalism at the University of Lincoln, and dabbled in the music journalism industry. Carly's main coverage areas include mobile devices, mobile software, telecoms, mobile operators, social networks and anything Breaking Bad related.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT
October 23, 2014
1:00pm ET/10:00am PT