Many marketers use third-party social media dashboards to schedule their tweets ahead of time. But Twitter advertisers may be able to give those tools a rest with Twitter’s new scheduled tweets option.
"All marketers using Twitter’s Ad Products can schedule organic or Promoted Tweets for specific dates and times up to a year in advance," Twitter said in its announcement. "These can be coordinated to go live with new or existing Promoted Tweet campaigns to enable you to plan your real-time campaigns at your convenience."
Scheduling tweets starts at the advertiser’s account at ads.twitter.com. There, a person can access the option via the "compose tweet" button or within a new "creatives" tab in the top navigation.
When scheduling tweets, the user’s time zone is displayed to guide the process, and tweets can be scheduled a year in advance in increments of one minute.
"Tweets can be delivered organically to followers, or set up to publish as part of a Promoted Tweet campaign where you can select specific targeting criteria to make sure the right users see your message," Twitter said.
For more information, check out Twitter’s help files on scheduled tweets to get started.
This article was originally published on Search Engine Watch.
Upcoming Webinar: PPC Pause and Reflections for 2013
Thursday, December 12 - 2013 was a major turning point in search advertising. With Google's Enhanced Campaigns and Bing's innovative Smart Search capabilities in Windows 8.1, now is a great time to pause, reflect, and plan for the new year.
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Jessica Lee is a marketer specializing in web content strategy and B2B/B2C writing. Since 2005, Jessica has been in the business of content and communications, with the past several years focused on the web marketing space.
Prior to launching her consulting business, bizbuzzcontent, Jessica was responsible for content strategy, development and marketing for Bruce Clay Inc. – a global SEO firm, where she served small businesses and Fortune 500 clients. Jessica's background also includes positions in traditional marketing, communications, broadcasting and publishing.
Jessica has a bachelor's in communications and public relations from San Diego State University. She also contributed to the book “Search Engine Optimization All-in-One For Dummies” 2nd edition.
December 12, 2013
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