Twitter advertisers now have access to an option allowing them to them to schedule paid advertisement tweets up to a year in advance.
Many marketers use third-party social media dashboards to schedule their tweets ahead of time. But Twitter advertisers may be able to give those tools a rest with Twitter’s new scheduled tweets option.
"All marketers using Twitter’s Ad Products can schedule organic or Promoted Tweets for specific dates and times up to a year in advance," Twitter said in its announcement. "These can be coordinated to go live with new or existing Promoted Tweet campaigns to enable you to plan your real-time campaigns at your convenience."
Scheduling tweets starts at the advertiser’s account at ads.twitter.com. There, a person can access the option via the "compose tweet" button or within a new "creatives" tab in the top navigation.
When scheduling tweets, the user’s time zone is displayed to guide the process, and tweets can be scheduled a year in advance in increments of one minute.
"Tweets can be delivered organically to followers, or set up to publish as part of a Promoted Tweet campaign where you can select specific targeting criteria to make sure the right users see your message," Twitter said.
For more information, check out Twitter’s help files on scheduled tweets to get started.
This article was originally published on Search Engine Watch.
Jessica Lee is the founder of bizbuzzcontent, a boutique content services company that offers quality content creation services and content strategy consulting.
Since 2005, Jessica has been in the business of content and communications, with the past seven years focused on the Web marketing space.
Prior to launching bizbuzzcontent, Jessica was responsible for content strategy, development, and marketing for Bruce Clay Inc. - a global SEO firm, where she served small businesses and Fortune 500 clients.
Jessica has a bachelor's in communications and public relations from San Diego State University.
She contributed to the book Search Engine Optimization All-in-One for Dummies second edition, and her writing is featured in an active college textbook, Reading and Writing About Contemporary Issues.
2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.
Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.
December 2, 2015
1pm ET/ 10am PT
Wednesday, December 9, 2015
5pm HKT / 5am ET