Rumors are flying this week about the possibility YouTube may launch a subscription-based music streaming service to compete with Spotify before the end of the year.
According to the NYTimes (citing people who were not authorized to discuss the service publicly), the subscription could cost $10 a month and grant access to videos on demand without advertising interruptions. Users would have the option of watching the video or simply listening to the track.
No doubt this new service will be primed for the mobile user, as TechCrunch recently reported YouTube’s mobile traffic was at 40 percent, up significantly from 6 percent in 2011.
Billboard.com speculated the YouTube service might offer "offline cacheing of songs and videos so users can listen on their mobile devices even when they're not connected or when they're trying to save on bandwidth costs or battery consumption."
This is a probable scenario, as YouTube recently announced it would provide offline viewing to its mobile app users starting in November.
Billboard also reported that YouTube would already have all the licenses it needs for a service like this, including from Warner Music Group, Sony Music Entertainment and Universal Music Group. According to Billboard, the licenses were obtained through Google as it prepared to launch the Google Play Music All Access service earlier this year.
It’s also believed there will be a free component to this potential music video service, which will likely be “unlimited, on-demand access to full tracks on all platforms, including mobile,” Billboard said.
The free version will also likely include ads, which might just be the boost YouTube needs, as comScore reported AOL was on top for ad impressions in September, not YouTube.
If YouTube offers a music streaming service, it wouldn’t be the only move by the video platform to further monetize through subscriptions. YouTube announced this week it will extend the subscription-based channel service it piloted back in May to all video creators in good standing (more than 10,000 of them).
YouTube declined to comment directly on its plans, but said in a statement: "We're always working on new and better ways for people to enjoy YouTube content across all screens, and on giving partners more opportunities to reach their fans. However, we have nothing to announce at this time."
This article was originally published on Search Engine Watch.
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Jessica Lee is a marketer specializing in web content strategy and B2B/B2C writing. Since 2005, Jessica has been in the business of content and communications, with the past several years focused on the web marketing space.
Prior to launching her consulting business, bizbuzzcontent, Jessica was responsible for content strategy, development and marketing for Bruce Clay Inc. – a global SEO firm, where she served small businesses and Fortune 500 clients. Jessica's background also includes positions in traditional marketing, communications, broadcasting and publishing.
Jessica has a bachelor's in communications and public relations from San Diego State University. She also contributed to the book “Search Engine Optimization All-in-One For Dummies” 2nd edition.
March 19, 2014