Twitter has unveiled the price range for its shares when the company lists on the stock exchange.
Twitter hopes to sell as many as 80.5 million shares priced at $17 to $20 each under its impending initial public offering (IPO), according to an SEC filing that took place yesterday.
The social media platform could therefore raise up to $1.4 billion. It will initially sell 70 million shares, followed by an additional 10.5 million if the stock performs well once it begins trading.
A valuation based on the $18.50 middle-of-the-price range of the IPO, would put Twitter at a value of $10.08 billion. At the high end of its range, an $11.1 billion value is suggested.
Analysts and investors believe that Twitter is taking a cautious route in its road to going public. The company wants to avoid the dip in prices that Facebook suffered following its listing in May 2012.
Facebook's shares were initially priced at $38 per share. The stock rocketed within hours of first trading and hit a high of $45. Not long later, it fell into a downward spiral. Analysts and investors blamed the slump on an overpricing of the shares. Since then, the shares have recouped and are now trading above the listing price. Whatever the reason for Facebook's initial pitfall, Twitter does not want to risk the same mistake.
"Twitter is not going to price this thing to get every single dollar off the table. They want to price it so the stock goes up on the first day, at least," says Dan Niles, chief investment officer of tech-focused hedge fund firm AlphaOne Capital Partners.
“A valuation of $10 billion is very reasonable, unlike Facebook, the IPO should go reasonably well," he adds.
According to Dow Jones Newswires, Twitter is expected to price on November 6 and will likely begin trading on the New York Stock Exchange on November 7.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
Melanie White is the Editor of ClickZ, where she has worked since July 2012. White has been with Incisive Media (ClickZ's parent company) since 2009 where she was Deputy Editor/ US Editor for one of the financial risk management titles, International Custody and Fund Administration (later Custody Risk).
In addition, White worked on FX Week where she was a Senior Reporter. She has also worked and contributed to a number of other titles, including The Accountant, International Accounting Bulletin, the New York Post, Independent Magazine (UK), as well as the broadcast title Sunday Live with Adam Boulton at Sky News.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 17, 2014
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT