Twitter has unveiled the price range for its shares when the company lists on the stock exchange.
Twitter hopes to sell as many as 80.5 million shares priced at $17 to $20 each under its impending initial public offering (IPO), according to an SEC filing that took place yesterday.
The social media platform could therefore raise up to $1.4 billion. It will initially sell 70 million shares, followed by an additional 10.5 million if the stock performs well once it begins trading.
A valuation based on the $18.50 middle-of-the-price range of the IPO, would put Twitter at a value of $10.08 billion. At the high end of its range, an $11.1 billion value is suggested.
Analysts and investors believe that Twitter is taking a cautious route in its road to going public. The company wants to avoid the dip in prices that Facebook suffered following its listing in May 2012.
Facebook's shares were initially priced at $38 per share. The stock rocketed within hours of first trading and hit a high of $45. Not long later, it fell into a downward spiral. Analysts and investors blamed the slump on an overpricing of the shares. Since then, the shares have recouped and are now trading above the listing price. Whatever the reason for Facebook's initial pitfall, Twitter does not want to risk the same mistake.
"Twitter is not going to price this thing to get every single dollar off the table. They want to price it so the stock goes up on the first day, at least," says Dan Niles, chief investment officer of tech-focused hedge fund firm AlphaOne Capital Partners.
“A valuation of $10 billion is very reasonable, unlike Facebook, the IPO should go reasonably well," he adds.
According to Dow Jones Newswires, Twitter is expected to price on November 6 and will likely begin trading on the New York Stock Exchange on November 7.
August 10-12: Revolutionize your digital marketing campaigns at ClickZ Live San Francisco! Educating marketers for over 15 years, our action-packed, educationally-focused agenda covers every aspect of digital marketing. Early Bird rates available through Friday, July 17 - save up to $300! Register today.
Melanie White is the Editor of ClickZ, where she has worked since July 2012. White has been with Incisive Media (ClickZ's parent company) since 2009 where she was Deputy Editor/ US Editor for one of the financial risk management titles, International Custody and Fund Administration (later Custody Risk).
In addition, White worked on FX Week where she was a Senior Reporter. She has also worked and contributed to a number of other titles, including The Accountant, International Accounting Bulletin, the New York Post, Independent Magazine (UK), as well as the broadcast title Sunday Live with Adam Boulton at Sky News.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.