This morning in a San Francisco warehouse Google had rented out for the occasion, the search and social giant unveiled new and upgraded features for Google+, their social networking platform. A blog post released to coincide with the event reveals details of the upgrade, which brought 18 more Google+ features.
Google+ Video Enhancements: Auto Awesome Movies
This announcement means a slew of photo and video upgrades, most available this week.
Google+ appears to be taking a run at the iMovies with improvements to Auto Awesome, which they promise “can help bring your story to life in many ways.” Auto Awesome Movies gives users the ability to have movies complete with effects, transitions and a soundtrack created automatically, using the photos from an album.
Other Auto Awesome Movies features include different styles and filters users can apply over the video with a swipe and finer controls for video length, soundtrack, etc.
Google+ Photo Enhancements
Some of the changes apply to Google+ photo editing and storage on the network, while others are within the Auto Awesome tool. On photos, Google+ upgrades include:
Auto Awesome upgrades for photos include:
Action- Create a strobe effect, animated GIF by recognizing a moving subject (like an athlete) and superimposing them over one background.
Eraser- Take a series of images and Google+ will erase moving objects to give a cleaner image.
Google+ Hangout Upgrades & Features
One major improvement to Hangouts is the ability for broadcasters to schedule Hangouts on Air and promote them with a dedicated watch page. This is welcome news for marketers and other Hangout hosts everywhere. A Control Room now allows hosts to moderate the conversation on air with mute and eject buttons.
Hangouts for Android now supports location sharing and SMS, allowing users to send a map of their current location and send/receive texts without switching between apps. Animated GIFs will now play inline within Hangouts.
Video calling controls enhancements mean they’ll appear full-screen across desktop and mobile, with automatic lighting and webcam adjustments. On Air improvements will roll out over the next few weeks, according to Google.
Google+ is Growing
In the presentation opening, Vic Gundotra, SVP at Google, shared recent Google+ statistics, including:
In closing, Gundotra wrote, "...the Google+ community is growing faster than we ever could have imagined. Today's updates are our way of saying 'thank you' -we hope they save you time, and help you share your story."
Watch the full A Morning with Google+ livestream recording below:
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Formerly the Lead Writer at Search Engine Watch, Miranda now edits at ClickZ. A member of the Professional Writer's Association of Canada, she has authored over 60 e-books, 300 client projects and thousands of articles and blog posts for clients ranging from SMBs to government agencies and Fortune 100 companies.
Miranda studied e-commerce at Athabasca University and specializes in marketing, business and educational material. In addition to her work with ClickZ, she currently assists the Province of Ontario Ministries of Research & Innovation and Economic Development, Trade & Employment with their copywriting and SEO goals. She is one of a handful of Canadian consultants experienced with Ontario's new adult literacy curriculum framework and as such, is contracted by literacy agencies and publishing houses to develop new learning material.
December 12, 2013
1:00pm ET / 10:00am PT