Home  › Social › Social Media
pinterest-relatedpins

Pinterest Introduces Related Pins for Better Discovery

  |  October 31, 2013   |  Comments

Pinterest is adding ‘related pins’ to users’ home feeds, in a bid to improve its discovery features and pin-based recommendations.

Pinterest is adding ‘related pins’ to users’ home feeds, in a bid to improve its discovery features and pin-based recommendations.

The pinboard-style photo-sharing website realizes that it is currently difficult for some users to find pins that they like, so it hopes the new related pins will sort out the problem.

pinterest-relatedpins

"One of the things we hear from pinners (like you!) is that it sometimes takes some work to find fresh pins you love," the company said in its blog. "To make things a little easier, we're going to start delivering a selection of recommendations called 'related pins' right to your home feed."

The new related pins will be similar or linked to posts that users have already saved or liked across Pinterest. The pins will also come with a thumb up and thumb down feature so pinners can give feedback and improve the relevance of the pins over time. If the user is unhappy with some of the recommendations, they can rate the pin by hitting the info icon. Pinterest will then remove this pin from the feed and will avoid showing similar content in the future.

Pinterest says that the new related pins are different from promoted pins, which are essentially promtional ads for businesses.

Tags:

ClickZ Live New York Want to learn more?
Attend ClickZ Live New York March 30 - April 1. With over 15 years' experience delivering industry-leading events, ClickZ Live brings together over 60 expert speakers to offer an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ABOUT THE AUTHOR

Melanie White

Melanie White is the Editor of ClickZ, where she has worked since July 2012. White has been with Incisive Media (ClickZ's parent company) since 2009 where she was Deputy Editor/ US Editor for one of the financial risk management titles, International Custody and Fund Administration (later Custody Risk).

In addition, White worked on FX Week where she was a Senior Reporter. She has also worked and contributed to a number of other titles, including The Accountant, International Accounting Bulletin, the New York Post, Independent Magazine (UK), as well as the broadcast title Sunday Live with Adam Boulton at Sky News.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

A Buyer's Guide to Affiliate Management Software

A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

Jobs

    • Website Optimizer - SEO, CRO, Analytics
      Website Optimizer - SEO, CRO, Analytics (Marcel Digital) - ChicagoMarcel Digital, an award winning interactive marketing agency established in 2003...
    • Director of Marketing
      Director of Marketing (Patron Technology) - New YorkDirector of Marketing We are seeking a Director of Marketing to manage and build our marketing...
    • Senior Interactive Producer
      Senior Interactive Producer (Ready Set Rocket) - New YorkWhat You'll Do As a member of our team, the Senior Producer reports directly to our...