Home  › Marketing › Strategies
tac-homepage-732x412

Starbucks Brings E-Gifts to Twitter via Tweet-a-Coffee

  |  November 6, 2013   |  Comments

The effort allows Twitter users with Starbucks accounts to tweet $5 e-gifts to other Twitter users via @tweetacoffee.

tac-homepage-732x412Benevolent coffee buyers have a new platform: Starbucks has launched its Tweet-a-Coffee program, or what it calls "a new way for customers to send the thoughtful gift of Starbucks coffee."

As of October 28, U.S. customers can sync their Starbucks accounts to their Twitter accounts and tweet to @tweetacoffee with the Twitter handle of a recipient, which will send said Twitter user a $5 e-gift, the brand says.

Starbucks spokesperson Linda Mills declined to provide a figure for the number of consumers with Starbucks accounts. However, as of November 5, the @tweetacoffee handle had about 14,000 followers.

Customers can then redeem Tweet-a-Coffee e-gifts at participating locations by printing out the e-gift, by showing it directly on their mobile devices or by loading it to their Starbucks mobile app.

According to Starbucks, Tweet-a-Coffee, which launched in beta form, will be an ongoing effort that will allow customers to "engage with one another online to gift a Starbucks beverage spontaneously and respond proactively with gestures of encouragement, kindness and ‘just because.'"

Starbucks first launched its e-gifting platform in 2011 on Starbucks.com and, in addition to Twitter, has since extended it to Facebook and its iPhone mobile app, the brand says.

"For quite some time, we've offered an e-gift program. We've had the Starbucks card, which is a physical gift card that you can give to somebody for birthdays and holidays. In fact, I think one in 10 Americans received one for the holiday season last year," Mills says. "What this program does is it extends the physical gift card you give to somebody and brings it to the online space."

While consumers can give Starbucks e-gifts in any amount up to $400 on Facebook, Tweet-a-Coffee is limited to $5, she adds.

In addition, through November 6, Starbucks says the first 100,000 customers who tweet a coffee using a Visa card will receive a $5 Starbucks e-gift for themselves. As of November 4, the 100,000 figure had not yet been reached.

A YouTube video explaining how Tweet-a-Coffee works has 45,000 views as of November 5.

Starbucks has 35.4 million likes and @Starbucks has 5.1 million followers.

ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

ABOUT THE AUTHOR

Lisa Lacy

Lisa Lacy is senior staff writer at ClickZ. In addition to ClickZ, her work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

Resources

Jobs

    • Customer Service Consultant
      Customer Service Consultant (Bonner and Partners) - Delray BeachBonner & Partners: Full-time Customer Service Consultant Position Who we are...
    • Financial Editor
      Financial Editor (Confidential) - DurhamSIX FIGURE EDITORS WANTED: To enforce lofty NEW editing standards. Easy Conditions Unlikely. Promotion and...
    • Information Processing Specialist
      Information Processing Specialist (Agora Inc. ) - BaltimoreInformation Processing Specialist – The IP specialist position ensures the successful...