Adobe has released new mobile services as part of the Adobe Marketing Cloud. The new service is fully integrated with both Adobe Analytics and Adobe Target, their testing and targeting service in the Adobe Marketing Cloud.
Hot on the heels of releasing six major features to Adobe Analytics, Adobe has released new mobile services as part of the Adobe Marketing Cloud. The new service is fully integrated with both Adobe Analytics and Adobe Target, their testing and targeting service in the Adobe Marketing Cloud.
The new cloud-based mobile services provides a Mobile Services Software Development Kit (SDK) to help app developers integrate analytics collection into their apps.
The Mobile Services SDK provides one, unified method of data collection for either native apps written in Objective C or similar languages as well as hybrid apps, based around HTML5 wrapped up in a chromeless browser, like Adobe's PhoneGap service.
The SDK will allow developers to gain rich analytics data on app usage while dumping the data collected directly into Adobe Analytics, Target and Audience Manager.
Key features include:
This article was originally published on Search Engine Watch.
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Thom is a seasoned techincal SEO and digital analytics veteran. His current role as VP of Development and IT at Internet Marketing Ninjas includes the improvement of internal processes, leading the creation and refinement of industry-leading tools across multiple brands.
Previously he was a premier independent consultant, held a a senior search position at nationally renown TopRank Online Marketing and led all digital web-related technology's at Rochester Institute of Technology's Saunders College of Business. He also led analytics strategy efforts for the university's mobile initiative.
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