An infographic by Adap.tv reveals that people are more likely to engage with video advertising during football season.
American football helped strengthen video ad performance across screens and drive total video ad opportunities by 81 percent, according to a newly released infographic by Adap.tv.
Like the holiday shopping season, football provides marketers a great opportunity to engage consumers with video content that interests them. Breaking down the overall improvement in video ad inventory, smartphones saw a robust growth of 127 percent, followed by desktops (120 percent) and tablets (22 percent).
Meanwhile, people are more likely to engage with video advertising during football season. Video ad clicks (per thousand impressions) rose 90 percent and completion rates increased nine percent.
Football is also the main driver of cross-screen ROI and showed large growth in viewer engagement with video ads (measured by click-through rates) compared to before the season began. Interestingly, different days of the week showed higher engagement as opposed to others across devices - tablets on Monday were most popular with a 161 percent growth in engagement, desktops on Sunday saw a 200 percent rise, and smartphones on Thursday saw a 270 percent uplift.
Adap.tv conducted this analysis based on data from mid-August to late-September. You can view all the important statistics in the infographic below.
What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!
Yuyu Chen is a junior reporter at ClickZ. Her work has appeared in Local East Village, New York Daily News and Brooklyn Chamber of Commerce website. Yuyu received her M.A. in Business and Economic Reporting from New York University in May, 2013.
Singapore, 3-4 November
Hong Kong, 8-9 December
Hong Kong, 8-9 December
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.
December 9, 2014
1:00pm ET/10:00am PT