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New Pinterest Feature Lets Brands Showcase What's Trending on Their Site

  |  November 15, 2013   |  Comments

Pinterest released a new feature that allows brands to tap into the API and create dedicated pages on their websites that feature the latest trending pins around their brand. Pinterest is working with a handful of brands to test this feature.

Pinterest has been busy lately with feature releases like related pins, promoted pins, and now this: dedicated Pinterest pages on brand websites showcasing the pins that are trending around the brand on Pinterest. 

Pinterest explained in its announcement:

Now, when you go to AllRecipes.com in search of Thanksgiving recipes, you’ll see the most popular recipes on the home page, chosen by fellow Pinners. Or, if you head to Zappos.com to get started on your holiday shopping, you can browse in-demand products. Need a good book to read while you’re curling up at the fireplace this season? Go to RandomHouse.com to see the books Pinners are enjoying most.

Here’s a screenshot of what those Pinterest pages can look like, using Zappos.com as an example

zappos-pinterest-page

Not all brands are handling the pages in the same way. The API plus a little creativity means these pages can be tailored. Here’s what the Pinterest page on Elle.com looks like

elle-pinterest-page

The pages will retain up-to-date information and preserve the social elements of Pinterest.

From Pinterest:

The Pins on these sites and mobile apps will regularly update, so you always see what’s trending. If you see something you like, you can Pin it right from the site without having to take a break from shopping, reading or browsing.

For now, Pinterest says it's working with a select group of brands for this feature, but no doubt it will open up to all Pinterest users if they see positive results.

"It’s good exposure for us," Steve Patrizi, Pinterest's head of partner marketing, told the Wall Street Journal. “For some users, this will be their introduction to see what Pinterest does. But really, the primary intention is this benefits our partners, to help them better surface their content and make it easier for people using Pinterest to discover great content.”

This article was originally published on Search Engine Watch.

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ABOUT THE AUTHOR

Jessica Lee

Jessica Lee is a marketer specializing in web content strategy and B2B/B2C writing. Since 2005, Jessica has been in the business of content and communications, with the past several years focused on the web marketing space.

Prior to launching her consulting business, bizbuzzcontent, Jessica was responsible for content strategy, development and marketing for Bruce Clay Inc. – a global SEO firm, where she served small businesses and Fortune 500 clients. Jessica's background also includes positions in traditional marketing, communications, broadcasting and publishing.

Jessica has a bachelor's in communications and public relations from San Diego State University. She also contributed to the book “Search Engine Optimization All-in-One For Dummies” 2nd edition.

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