ClickZ's sister brand, SES Conference & Expo, is undergoing a makeover and rebranding to ClickZ Live. The new conference series will be an extension of ClickZ.com and will incorporate all the many verticals that are available in our online publication.
ClickZ’s sister brand, SES Conference & Expo, is undergoing a makeover and rebranding to ClickZ Live.
In a natural transition that recognizes the ever-evolving changes taking place in the digital marketing industry and the more diverse educational needs of today’s marketing community, the new ClickZ Live conference series will be an extension of ClickZ.com and will incorporate all the many verticals that are available in our online publication.
Over the past few years, the digital landscape has continued to widen and as a result, content marketers have come to expect more beyond just search marketing (SEO & PPC) at an educational industry conference. SES Conference & Expo too, wanted to align itself with this inevitable evolution and as a result, will be consolidating its content between its current sessions, along with the range of topics found at ClickZ. This will include areas such as social media, display, mobile, gaming, email, digital TV advertising and marketing, and more.
Mike Grehan, group publishing director of the Interactive Marketing division at ClickZ’s holding company, Incisive Media says: “As the lines between session content seen at SES conferences and articles read online at ClickZ.com have come together, consolidating that depth and breadth of experience under one brand makes perfect sense.
“ClickZ Live will be as an important education entry on any digital marketer’s calendar as ever. Conference delegates will experience the top-flight sessions, keynote speeches and tactical workshops they have come to expect from SES Conferences.”
The new program of events will kick off in March 2014 in New York City. ClickZ Live’s content will continue to be developed by digital marketers for digital marketers, and each show will have a particular focus that will exude from each program. New York, the world’s epicentre for advertising, will highlight the very latest trends taking Madison Avenue by storm, San Francisco will laser in on the most advanced marketing methods in social media, and Chicago will throw a spotlight on the fast moving sector of ecommerce.
Grehan says: “As we talk about the Internet of everything and up to 50 billion devices becoming connected around the planet in a just a few short years, once again, technology in marketing and advertising is transforming the way we do business on a global scale. With its international audience, ClickZ reaches every area of the digital marketing industry and touches on every discipline – the timing couldn’t be better. And where better to launch our new look and feel than the advertising capital of the world.”
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
Melanie White is the Editor of ClickZ, where she has worked since July 2012. White has been with Incisive Media (ClickZ's parent company) since 2009 where she was Deputy Editor/ US Editor for one of the financial risk management titles, International Custody and Fund Administration (later Custody Risk).
In addition, White worked on FX Week where she was a Senior Reporter. She has also worked and contributed to a number of other titles, including The Accountant, International Accounting Bulletin, the New York Post, Independent Magazine (UK), as well as the broadcast title Sunday Live with Adam Boulton at Sky News.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT
October 23, 2014
1:00pm ET/10:00am PT