Home  › Media › Video
hollister

Hollister Teases Black Friday Deals on YouTube

  |  November 22, 2013   |  Comments

Hollister is vying for Black Friday shoppers with a new campaign on YouTube that showcases its vision of a Southern California beach party in stores.

If shopping on Thanksgiving evening is your kind of thing, apparel brand Hollister is vying for your business with its vision of a Southern California beach party at all of its stores. For one night only, Hollister promises its "most epic” shopping deal ever and a chance to "party with the hottest lifeguards” on Thanksgiving, starting at 8 p.m. local time.

The Abercrombie & Fitch brand began promoting its Black Friday sale with a short new video on YouTube this week. While Hollister kicked off its promotional campaign on YouTube with a teaser, it has bigger plans for the video site as the holiday approaches, including TrueView video ads, two homepage buys next weekend and a series of forthcoming videos that will announce the actual deals to be had in stores.



 

In its first leap into video advertising on YouTube to reach millennial shoppers, Hollister is primarily using the platform as a sales vehicle instead of a more open play for brand awareness. 

The company has been active on YouTube for about a year now, having accumulated 2,354 subscribers and a cumulative 1,026,083 views. Hollister has published more than 100 videos on its YouTube channel, with most featuring those lifeguards it promises to have on hand this coming Thursday evening.

Hollister’s most popular videos on YouTube came over the past few months, including a pair of promotional spots for its new mobile app that have generated more than 739,000 views combined. 

The brand has gained a following among young video bloggers on YouTube, as well. A Google spokeswoman notes that a search for “Hollister haul” returns more than 228,000 video results. The most popular videos feature young fashionista types gleefully bragging about their latest Hollister shopping sprees.

Hollister plans to publish more videos over the coming days, showcasing the vibe and excitement it hopes to foster in stores Thanksgiving evening. Eventually, a video will reveal just what the company means by “our most epic deal ever.”

The company is increasing its investment on YouTube as Google makes a heavy push around the platform’s role in shopping. According to a recent survey from Google (also cited by a spokeswoman), about 40 percent of the site’s visitors who watch an apparel video eventually go to an online or retail store to learn more about the product. 

ClickZ Live Toronto On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ABOUT THE AUTHOR

Matt Kapko

Matt Kapko has been writing about mobile since 2006, before it became cool. Based in Long Beach, CA, he has covered mobile entertainment, digital media, marketing, and advertising for several business media outlets. A former editor and reporter for RCR Wireless News, paidContent, and iMedia Connection, Matt is a regular freelance reporter for ClickZ. You can follow Matt on Twitter at @MattKapko or drop him a line at matt@kapko.co.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

Jobs