New Google Shopping features allow consumers to view product details with ease across devices - including an expansion of a feature that provides a 360-degree view of certain products on Google Shopping.
Google has updated its shopping experience for users in time for the holidays. Now at Google Shopping, users can access new product details, keep track of items they're interested in with Shortlists, and get a better look at the products they’re contemplating purchasing, no matter what device they’re on.
Google explained the functionality in its announcement:
“Click on a product to preview details like sizes, colors and description, and find out if it’s available at a nearby local store. If you see an item that’s almost perfect but not quite, click to view 'visually similar' items.”
Google Shopping also has a 360-degree product tour for many of its items, to help make the online shopping experience a bit more realistic.
Don’t forget Shortlists, Google said, to help you curate the products you’re considering, and for sharing those ideas with family and friends to help them shop better, too.
“Your shortlist now also stays with you at the top of each page while you browse Google Shopping, so you can keep track of items as you go,” Google said in its announcement.
If you’re curious about what kids products are trending, Google listed the top toy searches on Google Shopping:
Google also noted search interest is showing that some toys you likely remember from your childhood are popular once again this year, including:
"Once you've got something for everyone on your shopping list, we encourage you to buy something for yourself. You've earned it," writes Karen Corby, senior product manager for Google Shopping.
This article was originally published on Search Engine Watch.
Learn Digital Marketing Insights From Leading Brands!
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!
Jessica Lee is a marketer specializing in web content strategy and B2B/B2C writing. Since 2005, Jessica has been in the business of content and communications, with the past several years focused on the web marketing space.
Prior to launching her consulting business, bizbuzzcontent, Jessica was responsible for content strategy, development and marketing for Bruce Clay Inc. – a global SEO firm, where she served small businesses and Fortune 500 clients. Jessica's background also includes positions in traditional marketing, communications, broadcasting and publishing.
Jessica has a bachelor's in communications and public relations from San Diego State University. She also contributed to the book “Search Engine Optimization All-in-One For Dummies” 2nd edition.
Hong Kong, October 21-22
London, November 13-14
San Francisco, November 13-14
London, November 18-19
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.