New Google Shopping features allow consumers to view product details with ease across devices - including an expansion of a feature that provides a 360-degree view of certain products on Google Shopping.
Google has updated its shopping experience for users in time for the holidays. Now at Google Shopping, users can access new product details, keep track of items they're interested in with Shortlists, and get a better look at the products they’re contemplating purchasing, no matter what device they’re on.
Google explained the functionality in its announcement:
“Click on a product to preview details like sizes, colors and description, and find out if it’s available at a nearby local store. If you see an item that’s almost perfect but not quite, click to view 'visually similar' items.”
Google Shopping also has a 360-degree product tour for many of its items, to help make the online shopping experience a bit more realistic.
Don’t forget Shortlists, Google said, to help you curate the products you’re considering, and for sharing those ideas with family and friends to help them shop better, too.
“Your shortlist now also stays with you at the top of each page while you browse Google Shopping, so you can keep track of items as you go,” Google said in its announcement.
If you’re curious about what kids products are trending, Google listed the top toy searches on Google Shopping:
Google also noted search interest is showing that some toys you likely remember from your childhood are popular once again this year, including:
"Once you've got something for everyone on your shopping list, we encourage you to buy something for yourself. You've earned it," writes Karen Corby, senior product manager for Google Shopping.
This article was originally published on Search Engine Watch.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Jessica Lee is the founder of bizbuzzcontent, a boutique content services company that offers quality content creation services and content strategy consulting.
Since 2005, Jessica has been in the business of content and communications, with the past seven years focused on the Web marketing space.
Prior to launching bizbuzzcontent, Jessica was responsible for content strategy, development, and marketing for Bruce Clay Inc. - a global SEO firm, where she served small businesses and Fortune 500 clients.
Jessica has a bachelor's in communications and public relations from San Diego State University.
She contributed to the book Search Engine Optimization All-in-One for Dummies second edition, and her writing is featured in an active college textbook, Reading and Writing About Contemporary Issues.
Hong Kong, May 5-6, 2015
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT