Four Seasons Hotels and Resorts has four boards with Pinterest’s new Place Pins, to help travelers in trip planning and local content discovery.
Four Seasons Hotels and Resorts has received access to Place Pins, a Pinterest feature that launched November 20. It enables guests to view their boards as maps and has additional details, like addresses and phone numbers.
According to Four Seasons, Pinterest's Place Pins better assist in trip planning and uncovering local content.
"Pinners can pin locations to create virtual maps, perfect for planning those next getaways," the brand says.
Four Seasons also says Place Pins will complement its online trip-planning service Pin.Pack.Go, which connects guests with its local experts through collaborative Pinterest boards. With Place Pins, Pinterest users "will be able to see recommendations filled with insider knowledge from Four Seasons on an easy-to-view map," Four Seasons says.
The brand has launched four map-enabled Pinterest boards on its Pinterest page, including Gastronomic Travel, Concierge Recommends: Europe Uncovered, Extraordinary Honeymoons and Around the World by Private Jet.
"This couldn't have come at a better time. Our properties are very comfortable building boards with guests to better assist with trip planning," says Felicia Yukich, global social media marketing manager at Four Seasons.
The maps help "[take the boards] to the next level, making it that much easier to get to a destination," she adds. This also helps mobile users find locations on the go.
"Before, we had beautiful visuals, but you had to click through for more information. Now you can quickly see the pins on a map, which makes it easier if traveling," Yukich says.
The effort builds on the trend of consumers using Pinterest to plan trips, Yukich adds.
According to a blog post from Pinterest, users pin about 1.5 million places every day, for a total of more than 750 million destination pins on Pinterest.
Additional boards with Place Pins from Four Seasons properties should appear in coming months, Yukich says.
Launched in August, Pin.Pack.Go enables users to tap into the expertise of Four Seasons concierges to plan upcoming trips, the brand says.
To use Pin.Pack.Go, consumers must create a Pin.Pack.Go board on Pinterest, leave a comment on the Pin.Pack.Go pin indicating which Four Seasons they will be visiting, follow the Four Seasons hotel they specified and invite the hotel to pin as a collaborator on their boards. The hotel's local experts will then pin recommendations "filled with insider knowledge and hidden gems," Four Seasons says.
According to Yukich, 110 guests have created Pin.Pack.Go boards to date.
Since launching Place Pins, the brand has grown its Pinterest followers by close to 200 percent, she says. Four Seasons has about 24,000 followers, as of November 27.
According to the blog post, additional Pinterest Place Pins partners include Travel Channel, Conde Nast Traveler, University of Michigan, VisitBritain, Thrillist, Fodor's, Airbnb and Andrew Zimmern.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
Lisa Lacy is senior staff writer at ClickZ. In addition to ClickZ, her work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT