Home  › Marketing › Strategies
tiffany-countdown

Tiffany & Co Dispenses Gift Ideas in A Very Merry Countdown

  |  December 4, 2013   |  Comments

The advent-calendar-like Facebook app includes what the brand calls “28 perfect gift ideas.”

tiffany-countdownJewelry brand Tiffany & Co. is hoping to increase the number of little blue boxes given this holiday season with its A Very Merry Countdown Facebook app, which highlights gift ideas from its Tiffany Holiday Gift Guide in an advent-calendar-like format.

According to a Facebook post upon its launch on November 11, A Very Merry Countdown features "28 perfect gift ideas," such as the Paloma Picasso olive leaf pendant in sterling silver, Penguin charm in sterling silver and Tiffany Victoria earrings in platinum with marquise diamonds in cartoon winter scenes.

Tiffany has five million Facebook likes and has 768,000 followers. Some of its Twitter posts about the initiative use the hashtag #TiffanyCountdown. The brand is also posting images tagged with #TiffanyCountdown on Instagram, where it has 943,000 followers.

In other holiday-themed social efforts, the brand has also tweeted about #TiffanyChristmas in relation to a Christmas Shop at its flagship store and has also created a Tiffany Holiday board on Pinterest.

A Tiffany rep declined comment.

On October 21, the brand announced the redesign of its website, which includes high-resolution visuals, as well as the ability to search by category, designer, price, materials and gemstones with enhanced zoom capability and views of jewelry on models and in videos, and the ability to download Tiffany's Engagement Ring Finder app for iPhone, iPad and Android, where consumers can select and share rings.

ABOUT THE AUTHOR

Lisa Lacy

In addition to ClickZ and Search Engine Watch, Lisa's work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

Jobs

  • SEM Portfolio Manager
    SEM Portfolio Manager (Ask.com) - OaklandAs a top US internet site, Ask.com’s mission is to get our millions of users across the globe the...