According to The Unruly Viral Spiral, the sharing of video ads has increased almost 50 times over the last eight years. Unruly's latest interactive infographic visualizes the explosive growth of video sharing since 2006, charting the extent to which many advertisers are using social video to amplify their brand.
The Unruly Viral Spiral has charted the three most shared ads across the social web every year since 2006 and also tracks their number of all-time shares since launch. Previous ads from brands such as Pepsi, Volkswagen and Nike are featured along with the latest social videos.
According to the data, the top three ads in 2013 have so far attracted 11.6 million shares - 47.5 times more than the top three ads managed in 2006 (244,395 shares combined).
Dove's Real Beauty Sketches ranks first.
GEICO's Hump Day ranks second.
And Evian's Baby & Me ranks third.
Other key video sharing stats include:
In a press release, Unruly chief operating officer and co-founder Sarah Wood said, "We've been tracking the most shared videos at Unruly -- UGC and branded -- since we launched the Unruly Viral Video Chart back in 2006. Over that time, we've seen an explosion in both the number of videos brands are making and the volume of videos people are sharing."
She added, "From a marketing perspective, why are shares more meaningful than views? Because shares are a global currency and a gold standard in the social economy; a share is a genuine measure of deep engagement, an act of advocacy and a driver of significant earned media."
Wood continued, "Over the last few years we are increasingly seeing a number of marketers challenging the value of a view and instead focusing on creating content and distribution strategies which drive deeper levels of engagement. What we choose to share is a barometer of how we're feeling, a barometer of what's moving us to talk around the global water-cooler."
She concluded, "As well as demonstrating the exponential growth of the medium, The Unruly Viral Spiral aims to provide a micro history of the medium and a ‘greatest hits' for people to enjoy and share."
In the spirit of 2013, the year of so-called "prankvertising", The Viral Spiral also stakes its claim as the Internet's first "infoprank," an infographic with surprises along the way.
See The Unruly Viral Spiral infographic below.
Unruly Viral Sharing Awards
Marketers can also join the inaugural Unruly Video Sharing Awards – the #VSAs -- a live Twitter event taking place on Dec. 10, 2013, at 11 a.m. EST/8 a.m. PST.
Powered by the Unruly Viral Video Chart, these data-driven awards will honor the most shared videos and brands of 2013. View the 2013 finalists.
This article was originally published on Search Engine Watch.
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March 19, 2014