FedEx has created holiday-themed videos to get the word out about its new flat rate offering.
To push its new One Rate flat-rate shipping service this holiday season, courier delivery services company FedEx has launched a multimedia campaign that includes the brand's first Vine videos.
The Vines include two packages with holiday themes. One package is to refs from coaches with the message, "Ship it all using #FedEx #OneRate, so now you can see what's actually happening on the field!" The other is to a kid from mom with the message, "So you have everything you need for your 1st #Thanksgiving, thanks to #FedEx #OneRate. And Mom."
The multimedia effort also includes TV and print and the tagline, "Introducing FedEx One Rate. Simple, flat-rate shipping with the reliability of FedEx."
One TV spot on YouTube, Cozies, has about 25,000 views as of December 4. The cozies were knit by the winner of FedEx's small business grant contest, Darn Good Yarn, according to a rep for creative agency BBDO NY, which created the work.
The rep also says FedEx's new One Rate shipping service offers "a simple, predictable, flat-rate shipping option for express packages."
FedEx has 767,000 Facebook fans and 153,000 Twitter followers. The brand is also using the hashtag #OneRate to push the promotion.
A FedEx rep did not respond to requests for comment.
Want to learn more? Join us at ClickZ Live New York 2015
[ALERT] Super Saver Rates Expire January 30. With over 15 years of experience delivering industry leading events, ClickZ Live brings together over 50 expert speakers to deliver an action-packed, educationally-focused agenda covering all aspects of digital marketing. Quick! - Register today to secure your place at the best rate.
In addition to ClickZ and Search Engine Watch, Lisa's work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.
Singapore, 5-6 March
Bangkok, 17-18 March
Hong Kong, April 2015
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.