Home  › Marketing › Strategies
fedex

FedEx Vines for New One Rate Shipping Service

  |  December 6, 2013   |  Comments

FedEx has created holiday-themed videos to get the word out about its new flat rate offering.

fedexTo push its new One Rate flat-rate shipping service this holiday season, courier delivery services company FedEx has launched a multimedia campaign that includes the brand's first Vine videos.

The Vines include two packages with holiday themes. One package is to refs from coaches with the message, "Ship it all using #FedEx #OneRate, so now you can see what's actually happening on the field!" The other is to a kid from mom with the message, "So you have everything you need for your 1st #Thanksgiving, thanks to #FedEx #OneRate. And Mom."

The multimedia effort also includes TV and print and the tagline, "Introducing FedEx One Rate. Simple, flat-rate shipping with the reliability of FedEx."

One TV spot on YouTube, Cozies, has about 25,000 views as of December 4. The cozies were knit by the winner of FedEx's small business grant contest, Darn Good Yarn, according to a rep for creative agency BBDO NY, which created the work.

The rep also says FedEx's new One Rate shipping service offers "a simple, predictable, flat-rate shipping option for express packages."

FedEx has 767,000 Facebook fans and 153,000 Twitter followers. The brand is also using the hashtag #OneRate to push the promotion.

A FedEx rep did not respond to requests for comment.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, August 29 to take advantage of Super Saver Rates!

ABOUT THE AUTHOR

Lisa Lacy

Lisa Lacy is senior staff writer at ClickZ. In addition to ClickZ, her work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Jobs

    • Sales Planner
      Sales Planner (Verve ) - New YorkAbout Verve   Verve is the leader in location powered mobile advertising. We manage one of the largest mobile...
    • Systems Analyst/Support
      Systems Analyst/Support (Agora Inc. ) - BaltimoreIRIS (Increased Revenue Intuitive Software ) is proprietary software that helps marketers...
    • Client Services Support Specialist
      Client Services Support Specialist (Agora Inc. ) - Delray Beach OVERVIEW:  This position requires a highly motivated and resourceful individual...