Home  › Marketing › Strategies
singapore-7

Multi-Channel Marketing, Data, and Social ROI Dominate #SESSG

  |  December 10, 2013   |  Comments   |  

A roundup of ClickZ's sister conference, SES, in Singapore from Dec 2-4, includes videos and top tweets.

Unilever, Rakuten, Intel, Twitter, and McDonald’s were among some of the speakers at the two day conference held at Grand Copthorne hotel in Singapore’s central business district.

In this video interview, Bill Hunt, president for Back Azimuth Consulting and member of SES conference advisory board gives his insights on the key themes that were discussed at the event.

He also shares his 2014 digital predictions for marketers – integrating data and understanding.

“Trying to better understand data, better understand target market, and produce content that matches the phase of the buy cycle.”

Meet the Experts Networking

During the Meet the Experts Networking session, ClickZ doorstepped Vikram Bansal, head of services from Aegis Media Singapore to share what he discussed and learned from one of the roundtables.

#SESSG top tweets

The twittersphere was also abuzz with updates during the two day conference. Highlights below:

@keefythehipster: Great quote: Content is king. Distribution is queen and she wears the pants via @JamshedWadia

@eskimon: Beware of merely 'renting' an audience - build communities that you can nurture on your own terms ~ @JamshedWadia

@malaby: CMO: now Chief Moments Officer? Audience questions at Twitter brand session.

@manojaravind: What drives multiple-channel marketing- the message or the medium?

@ladyextel: How can one generate value in content? Connect real user issues (information, entertainment) with brand expertise for the sweet spot.

@kareenk: People funding the tool, using the tools & using the reports from the tool are completely different and they don't speak to each other.

@verydeepsleep: Bill Hunt: If more than 50 percent of people come to your homepage and then go to site search, you have bad navigation.

@anoirnan: Analytics without insights is useless JABON. My mantra of late, good to see it on a slide pic.twitter.com/2WWNcpwi4y

@DamienCummings: Just groovin' to Intel's Harlem Shake. @JamshedWadia presenting great insights into social & content.

@notsogeek:rule #3 forget cute cats and celebs, focus on personal triumphs on video ad (pugs might work better, like the ones in @flickr's ad)!

@jermyntoh: MYTH: the viral video does not exist. Gangnam style was a very carefully orchestrated piece of success - Phil Townend.

@s_abry:"I talk about the brand not because I love the brand but because I love my people" Rudratej Singh

@9VSKA: "@shanobyl: Poor user experience on mobile sites affects SERP rankings” And in the case of SIA’s, their full web site version too!

@siimulation: 81 percent expect retailers to utilise technology to improve in-store shopping experiences.

@doughperis: Three trends in digital: mobile, use of data & insights, and always on. Good insights, thanks @TPeltoniemi

@darren_yan:Digital marketers need more ROI wins than experiments to win the hearts from the boardroom to get future funding.

@jermyntoh: love this! RT @adalinelau: "We don't have 30s to be interrupted, but we have 30 mins to hear a great story"@Rudratej

@shanobyl: Split testing essentials: ease of implementation, strong insight, budget optimization.

@keizng: Exhilaration is the top trigger for viral videos pic.twitter.com/gbx1pdZGb4

@bansalvikram: Lesson from #McDonald's 'Hello Kitty' and Singpost 'Black Friday' example....plan ecommerce infastructure to cover spikes.

Subscribe to ClickZ Asia to receive your weekly dose of the region's latest trends, tips, and insights straight to your inbox.

ClickZ Live Toronto On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ABOUT THE AUTHOR

Adaline Lau

Adaline Lau, ClickZ Asia editor, oversees day-to-day editorial operations covering digital marketing from search to social media, mobile to analytics in the region. Before ClickZ, she was senior reporter at Marketing Magazine and has worked as a journalist for The Singapore Marketer and Asia Pacific Broadcasting. Connect with her @adalinelau or Google+.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

Jobs

    • SEO Specialist
      SEO Specialist (NJM Insurance Group) - West TrentonNew Jersey Manufacturers Insurance Company is an industry leader among its peers and the largest...
    • Paid Search / Search Engine Marketing (SEM, PPC) Specialist
      Paid Search / Search Engine Marketing (SEM, PPC) Specialist (HeBS Digital) - New York  JOB TITLE:        ...