Louis Vuitton is using Aesop’s legendary golden goose to demo its 2013 holiday offerings in an interactive game.
French fashion house Louis Vuitton is showcasing its luxury holiday gifts in The Goose Game, an interactive calendar-like grid with 39 squares.
When a consumer elects to start the experience, he or she is taken to a random square with a Louis Vuitton product and goose-themed animation while holiday music plays. These "most beautiful Louis Vuitton holiday gifts" include the $2,750 Louise Chain clutch, as well as the $11,000 Tambour Evolution watch. At the end of each animation, a message pops up telling the player to either go forward or go back a specific number of squares. Upon doing so, new animation plays.
According to the website, moving box to box allows players to "discover a favorite selection from Louis Vuitton that's perfect for the seasonal holidays."
Players can also opt to simply see the collection, which allows them to navigate the grid themselves.
In a news announcement, the brand says the goose in the game is "the goose that laid the golden eggs," a reference that perhaps ironically cites Aesop's fable that warns against greed.
A Louis Vuitton rep was not available for comment by deadline.
According to Google Play, the Louis Vuitton Pass App allows consumers to scan campaign images that feature the app icon in magazines and elsewhere to "unveil a dedicated space showcasing product information, videos, images and more," and it has 50,000 to 100,000 downloads.
A YouTube video about the Goose experience has 5,400 views as of December 10.
Louis Vuitton has 15.7 million likes and 2.2 million followers. The brand is tagging Goose Game posts with #holiday and #LouisVuitton.
In addition to ClickZ and Search Engine Watch, Lisa's work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.
September 9, 2015
12pm ET/9am PT
September 16, 2015
12pm ET/9am PT
September 23, 2015
12pm ET/ 9am PT