Louis Vuitton is using Aesop’s legendary golden goose to demo its 2013 holiday offerings in an interactive game.
French fashion house Louis Vuitton is showcasing its luxury holiday gifts in The Goose Game, an interactive calendar-like grid with 39 squares.
When a consumer elects to start the experience, he or she is taken to a random square with a Louis Vuitton product and goose-themed animation while holiday music plays. These "most beautiful Louis Vuitton holiday gifts" include the $2,750 Louise Chain clutch, as well as the $11,000 Tambour Evolution watch. At the end of each animation, a message pops up telling the player to either go forward or go back a specific number of squares. Upon doing so, new animation plays.
According to the website, moving box to box allows players to "discover a favorite selection from Louis Vuitton that's perfect for the seasonal holidays."
Players can also opt to simply see the collection, which allows them to navigate the grid themselves.
In a news announcement, the brand says the goose in the game is "the goose that laid the golden eggs," a reference that perhaps ironically cites Aesop's fable that warns against greed.
A Louis Vuitton rep was not available for comment by deadline.
According to Google Play, the Louis Vuitton Pass App allows consumers to scan campaign images that feature the app icon in magazines and elsewhere to "unveil a dedicated space showcasing product information, videos, images and more," and it has 50,000 to 100,000 downloads.
A YouTube video about the Goose experience has 5,400 views as of December 10.
Louis Vuitton has 15.7 million likes and 2.2 million followers. The brand is tagging Goose Game posts with #holiday and #LouisVuitton.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!*
*Early Bird Rates expire April 17.
Lisa Lacy is senior staff writer at ClickZ. In addition to ClickZ, her work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.
Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.
Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?
March 19, 2014