Home  › Marketing › Strategies
publicis1

Digital Marketing People on the Move: December 2013

  |  December 13, 2013   |  Comments

Catch up on new hires, promotions and other online marketing personnel news in the run-up to the holiday season, with changes at Publicis Worldwide, Critical Mass and more.

December is not only a month of holidays, but also a season of new hires and and promotions in the digital marketing industry. Here are a few notable transitions we've seen recently.

Susan Gianinno and Andrew Bruce to Lead Publicis North America

publicis1

Publicis Worldwide has appointed Susan Gianinno and Andrew Bruce Chairman and CEO of Publicis North America, respectively. These two veterans will lead the largest Publicis region outside of France, as they will bring together the USA and Canadian arms as Publicis North America.

Gianinno will focus on priority global initiatives, as well as key global and regional clients. In addition to her Chairman role, Gianinno will be attending Advanced Leadership Fellowship next year, a one-year fellowship program at Harvard University. She will resume her full responsibilities at Publicis when she finishes the program. Previously, Gianinno had been Chairman and CEO of Publicis Worldwide in the USA since 2002.

Bruce will be in charge of all Publicis offices across the USA and Canada. He will also work in the management team at Publicis Kaplan Thaler. Bruce has been with Publicis since 1999 and was President and CEO of Publicis Worldwide in Canada before this promotion. Bruce will be based in New York in January.

Stephen Quinn, Association of National Advertisers' (ANA) Alliance

stephen-quinn

ANA Alliance has named Walmart CMO Stephen Quinn chairman for Family Entertainment (AFE). AFE aims to develop and promote modern American family life content across all distribution platforms. Quinn will lead the AFE group to concentrate on three key initiatives: increased ad supported programming, innovative research and conferences/training. Quinn will also establish a leadership committee, where he will work with executives from advertising, media, production, distribution and research firms in order to represent an overall family programming ecosystem. 

Jaime Escobar Becomes Operations Director of The Hangar Interactive 

jaime2

Critical Mass has appointed Jaime Escobar operations director of The Hangar Interactive and general manager of Critical Mass LatAm. Escobar will take on executive responsibilities that influence Critical Mass' strategic growth plan and operations.

Prior to this promotion, Escobar helped The Hangar Interactive with innovation and talent development. Under his leadership, The Hanger Interactive achieved an annual revenue growth of 30 percent. Escobar also assisted Critical Mass establish CM LatAm, a full-service digital agency hub for clients in Latin America.

Rohit Thawani New Head of Digital Strategy with TBWA\Chiat\Day

rohit-headshot

Rohit Thawani will take over as the head of digital strategy, TBWA\Chiat\Day LA. Thawani will work with TBWA\Chiat\Day LA and the Digital Arts Network (DAN) LA clients including Pepsi, Nissan, adidas, Google and the Grammy's.

Previously, Thawani worked for 72andSunny where he was a lead strategist. Before that, he spent three years at BBDO NY where he served as Digital Strategy Director, working with clients including FedEx, Mars Chocolate and Lowe's Home Improvement. Thawani also worked for Mediavest for five years, where he led digital efforts for Coca-Cola's strategic properties. In addition, Thawani is a regular speaker at industry events such as OMMA Awards and Mobile Marketing Association.

Simon Summerscales and Caroline Britt New to 72andSunny Amsterdam

caroline-sam

72andSunny Amsterdam announced two new hires - Simon Summerscales as director of communications strategy and Caroline Britt as group brand director. Both of them will report to the agency's managing director, Nic Owen.

Summerscales will lead cross channel content planning, social spread strategy, technical and data insight and media innovation. A communication strategist for 20 years, Summerscales has been responsible for running communication strategy at several top London-based companies. He also started his own strategy agency in 2010.

In her role, Britt will run 72andSunny Amsterdam's Samsung and Benetton accounts. Previously, Britt worked for TBWA\Chiat\Day, where she led Gatorade global and adidas' 2013 women's campaign. She also spent four years as account director at 180 Amsterdam.

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

Yuyu Chen

Yuyu Chen is an Editorial Intern at ClickZ. Her work has appeared in Local East Village, New York Daily News and Brooklyn Chamber of Commerce website. Yuyu received her M.A. in Business and Economic Reporting from New York University in May, 2013.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

    Information currently unavailable

Jobs

    • Internet Marketing Campaign Manager
      Internet Marketing Campaign Manager (Straight North, LLC) - Fort MillWe are looking for a talented Internet Marketing Campaign Manager to join the...
    • Online Marketing Coordinator
      Online Marketing Coordinator (NewMarket Health) - BaltimoreWant to learn marketing from the best minds in the business? NewMarket Health, a subsidiary...
    • Call Center Manager
      Call Center Manager (Common Sense Publishing) - Delray BeachWanted: Dynamic Call Center Manager with a Proven Track Record of Improving Response...