YouTube is the world's largest video-sharing website

YouTube Global Ad Revenue to Reach $5.6 Billion for 2013

  |  December 12, 2013   |  Comments

According to eMarketer, YouTube will bring Google a whopping $5.6 billion in gross global advertising revenues for 2013.

Advertisers globally will have spent a gross $5.60 billion this year on YouTube ads by the end of December, according to eMarketer's latest report

YouTube Ad Revenue Up 65.5 Percent Over 2012 

Translated into ad revenues, this comes to $1.96 billion in YouTube's (actually Google's) deep pockets for 2013, a whopping 65.5 percent jump from last year, eMarketer said.

The U.S. market accounts for most of the revenues, at $1.08 billion, still translating into a solid 51.7 percent year-on-year increase. That's a 6.3 percent contribution to Google's net U.S. ad revenues.

Of the $1.08 billion, $850 million will have come from video ads. This compares to an overall $4.15 billion U.S. video ad market, of which, consequently, YouTube takes 20.5 percent.


Mobile to Drive YouTube Revenue Growth to $1.22 Billion in 2014

The rise of mobile content consumption, including video and ads, is expected to rise significantly in the coming years, including 2014.

"Video ad revenues are expected to increase significantly in coming years for YouTube’s US operations, particularly as mobile video viewership grows. eMarketer estimates the company’s revenues from video ad formats will hit $1.22 billion next year, claiming a 21.1 percent share of all US video ad revenues." 


Liva Judic

Liva Judic joined Search Engine Watch and ClickZ in May 2010 as a news blogger. She has lived and worked across the globe in Madagascar, Switzerland, London, NYC, Asia and is now based in between New York and Berlin.

Her background is in government relations and financial media where she started out as a journalist at Bloomberg and became senior editor at AFX news (now part of ThomsonReuters). Prior to forming her own consultancy Judic was head of international PR for a head of state.

Judic focuses on facilitating brand and marketing transitioning for European startups moving to the US. She has been named one of the Top 50 Industry Influencers of 2014 by AGBeat 

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!



Featured White Papers

2015 Holiday Email Guide

2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.

Three Ways to Make Your Big Data More Valuable

Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.