Advertisers globally will have spent a gross $5.60 billion this year on YouTube ads by the end of December, according to eMarketer's latest report.
YouTube Ad Revenue Up 65.5 Percent Over 2012
Translated into ad revenues, this comes to $1.96 billion in YouTube's (actually Google's) deep pockets for 2013, a whopping 65.5 percent jump from last year, eMarketer said.
The U.S. market accounts for most of the revenues, at $1.08 billion, still translating into a solid 51.7 percent year-on-year increase. That's a 6.3 percent contribution to Google's net U.S. ad revenues.
Of the $1.08 billion, $850 million will have come from video ads. This compares to an overall $4.15 billion U.S. video ad market, of which, consequently, YouTube takes 20.5 percent.
Mobile to Drive YouTube Revenue Growth to $1.22 Billion in 2014
The rise of mobile content consumption, including video and ads, is expected to rise significantly in the coming years, including 2014.
"Video ad revenues are expected to increase significantly in coming years for YouTube’s US operations, particularly as mobile video viewership grows. eMarketer estimates the company’s revenues from video ad formats will hit $1.22 billion next year, claiming a 21.1 percent share of all US video ad revenues."
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Liva Judic joined Search Engine Watch and ClickZ in May 2010 as a news blogger. She has lived and worked across the globe in Madagascar, Switzerland, London, NYC, Asia and is now based in between New York and Berlin.
Her background is in government relations and financial media where she started out as a journalist at Bloomberg and became senior editor at AFX news (now part of ThomsonReuters). Prior to forming her own consultancy Judic was head of international PR for a head of state.
Judic focuses on facilitating brand and marketing transitioning for European startups moving to the US. She has been named one of the Top 50 Industry Influencers of 2014 by AGBeat
March 19, 2014