VIDEO: How Chanel Inspired a Girls Lounge for Marketers

  |  October 7, 2013   |  Comments

Shelley Zalis, CEO of Ipsos Open Thinking Exchange, explains to ClickZ how Chanel's wisdom inspired her to create the 'Ipsos girls lounge', a social place to hang for 'women ambassadors' in marketing.

"In order to be irreplaceable, one must always be different."
"A girl should be two things: who and what she wants."

—Coco Chanel

Coco Chanel was a French designer famous for her timeless yet simple designs. More than that though, Chanel was named one of the most influential women of the 20th century. And that is exactly who inspired Shelley Zalis, chief executive, Ipsos Open Thinking Exchange (OTX), to create the 'Ipsos girls lounge', a social place to hang for 'women ambassadors' in marketing, and much more.

Zalis explains the origins of the girls lounge; a place that started off as a slumber party for a handful of women in a single room at Consumer Electronics Show (CES) and has now grown to a somewhat association, with 1,400 C-Suite females passing through it at every industry conference, sharing inspiration.


Melanie White

Melanie White is the Editor of ClickZ, where she has worked since July 2012. White has been with Incisive Media (ClickZ's parent company) since 2009 where she was Deputy Editor/ US Editor for one of the financial risk management titles, International Custody and Fund Administration (later Custody Risk).

In addition, White worked on FX Week where she was a Senior Reporter. She has also worked and contributed to a number of other titles, including The Accountant, International Accounting Bulletin, the New York Post, Independent Magazine (UK), as well as the broadcast title Sunday Live with Adam Boulton at Sky News.

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