Home  › Marketing › Strategies
mcd-app

McDonald’s Tries Out 'McD' Coupon App in Select Markets

  |  December 17, 2013   |  Comments

The fast food chain is expanding its app offering with a coupon app available in about 1000 of its 34,500 locations.

mcd-appQuick service behemoth McDonald's is testing out a mobile coupon app.

According to a rep, the app is available in approximately 1000 U.S. locations.

"The McD App sends customers offers to redeem with their phone in participating restaurants," the rep writes in an email. "It allows them to customize their offer, location and communication preferences, and the offers are sharable with friends and family."

According to mobile platform provider Mowingo, which says it powers the app, users simply click "redeem" on offers when ordering and show their devices to cashiers. Mowingo also says customers can use the app to flag their favorite menu items to get the most relevant offers.

Tweets hastening consumers to check out the #McDApp go back to at least November 2012, per @Mowingo's feed.

According to iTunes, McD App offers are now available in the greater San Francisco Bay Area, the St. Louis metro area, New England and Albany, NY.

While the rep notes, "It's premature to speculate on the future of the McD App," she also says, "We are excited to bring a cutting-edge experience in the future to our customers."

Google Play also has a My McDonald's Offers app for the mid-Missouri market, which has 1000 to 5000 downloads. According to Google, customers who pick up a Near-Field Communication, or NFC, card, download the My McDonald's Offers app and tell McDonald's which foods they like will receive offers on their smartphones.

"You decide which offers you want," McDonald's says. "Then head to a participating McDonald's, place your order, tap your card, redeem your offer... and enjoy. Plus, if your phone is NFC enabled, you can tap your phone instead of a card."

According to the brand, NFC "allows for wireless data exchange between two NFC-enabled items in close proximity to each other."

"We're always looking at new technologies to make the McDonald's experience better for our customers," the rep adds about the McD App.

McDonald's has 30 million likes and 2 million followers.

According to Google Play, McDonald's USA's official mobile app helps consumers find their nearest restaurant, get nutrition information, check for employment opportunities and get the latest promotions. It has between 100,000 and 500,000 downloads.

The brand also offers a McPlay App for kids, which also has 100,000 to 500,000 downloads, as per Google Play.

"Bring the fun of Happy Meal with you, anytime and anywhere, with the new McPlay App," the brand says. "Kicking-off with Happy Ball, kids will love this high-bouncing, quick-thinking puzzle game that makes playing with food-fun."

In October, McDonald's appointed Atif Rafiq chief digital officer. In a press release, the brand said Rafiq will focus on growth in "e-commerce, modernizing the restaurant experience, and engaging with consumers across the digital landscape."

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

Lisa Lacy

Lisa Lacy is senior staff writer at ClickZ. In addition to ClickZ, her work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

    Information currently unavailable

Jobs

    • Interactive Product Manager
      Interactive Product Manager (Western Governors University) - Salt Lake CityWestern Governors University, one of the 20 largest universities...
    • SEO Senior Analyst
      SEO Senior Analyst (University of Phoenix (Apollo Education Group)) - San FranciscoSEO Senior Analyst   Position Summary...
    • SEM & Biddable Media Manager
      SEM & Biddable Media Manager (Kepler Group LLC) - New YorkAs an Optimization & Innovation Manager at Kepler Group, you will be on the bleeding...