As 2014 is approaching, Nielsen took a look at what devices consumers own, as well as their online and mobile activities during 2013.
As more web users have shifted to smartphones and tablets, Facebook became the most-used smartphone app and YouTube remained the top source for streaming over the past year.
Figures from Nielsen show that smartphone penetration increased 9 percent from the start of 2013 to 65 percent in October. More than half of them used Android and 41 percent used iOS smartphones. Meanwhile, nearly 30 percent of American households today carry tablets.
The popularity of mobile devices drives the use of smartphone apps. Facebook, with more than 103 million unique users each month, was the most-used smartphone app across Android and iOS devices. But Instagram emerged as the fastest growing app over the past year, as it saw a 66 percent year-over-year (YoY) growth in terms of unique users.
Online video viewing keeps increasing as well, according to Nielsen. YouTube, the most popular online video brand, attracted more than 128 million Americans each month. In comparison, VEVO and Yahoo owned around 37 million viewers and 35 million viewers, respectively.
Web activity using computer browsers suffered a slight decline among top 10 U.S. web brands this year. Google saw a six percent YoY decrease. Facebook, while it held its leading status on its mobile app, had 16 percent less unique audience on its website than last year.
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Sept 5 to take advantage of Super Saver Rates!
Yuyu Chen is an Editorial Intern at ClickZ. Her work has appeared in Local East Village, New York Daily News and Brooklyn Chamber of Commerce website. Yuyu received her M.A. in Business and Economic Reporting from New York University in May, 2013.
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
September 17, 2014
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT