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U.S. Video Ad Views Top 26 Billion in November, More Than Double One Year Ago

  |  December 19, 2013   |  Comments

Americans watched 47.1 billion online content videos in November 2013, up from 40 billion in November 2012. Meanwhile, video ad views grew to 26.8 billion from 10.5 billion during the same period, according to comScore data.

mobile-video-viewAccording to data released by comScore Video Metrix, 189.2 million Americans watched 47.1 billion online content videos in November 2013, while the number of video ad views totaled 26.8 billion.

By comparison, 182 million U.S. Internet users watched nearly 40 billion online content videos in November 2012, while video ad views reached 10.5 billion.

Top Video Content Properties by Unique Viewers

In November 2013, Google sites, driven primarily by video viewing at YouTube, ranked as the top online video content property with 163.5 million unique viewers. AOL, ranked second with 73 million viewers, followed by Facebook with 66.2 million, NDN with 51 million, and Yahoo sites with 45.8 million.

More than 47.1 billion video content views occurred during the month, with Google sites generating the highest number at 14.7 billion, followed by AOL with 1.3 billion and Facebook with 1.2 billion.

By comparison, Google sites ranked as the top online video content property in November 2012 with 153 million unique viewers, followed by NDN with 55.7 million, Facebook with 53.8 million, Yahoo sites with 52.3 million and VEVO with 52 million.

Nearly 40 billion video content views occurred in November 2012, with Google sites generating the highest number at 12 billion, followed by AOL with 695 million.

Top Video Ad Properties by Video Ads Viewed

In November 2013, Americans viewed nearly 26.8 billion video ads, with AOL maintaining the top position with 4 billion ad impressions. Google sites came in second with 3.6 billion ads, followed by LiveRail.com with 3.1 billion, BrightRoll Platform with 2.7 billion and SpotXchange Video Ad Marketplace with 2.4 billion.

By comparison, Americans viewed 10.5 billion video ads in November 2012, with BrightRoll Video Network ranking first with 1.8 billion ads. Google sites came in second with 1.7 billion, followed by Hulu with 1.5 billion, Liverail.com with 1.3 billion, Adap.tv with 1.2 billion and TubeMogul Video Ad Platform with 1.1 billion.

Time spent watching video ads totaled 10.2 billion minutes, with AOL delivering the highest duration of video ads at 1.8 billion minutes. Video ads reached 55.8 percent of the total U.S. population an average of 155 times during the month.

In 2012, time spent watching video ads totaled 3.8 billion minutes, with BrightRoll Video Network delivering the highest duration of video ads at 951 million minutes. Video ads reached 53 percent of the total U.S. population an average of 64 times during the month.

Top YouTube Partner Channels by Unique Viewers

The November 2013 YouTube partner data also revealed that video music channel VEVO maintained the top position in the ranking with 42.6 million viewers. Fullscreen held onto second place with 30.5 million unique viewers, followed by Maker Studios with 27.4 million, Warner Music with 25.3 million, and ZEFR with 23.4 million.

By comparison, the November 2012 YouTube partner data revealed that video music channel VEVO maintained the top position in the ranking with 50.6 million viewers. Maker Studios climbed into second position for the first time with 28.1 million viewers, followed by Machinima with 26.2 million, Fullscreen with 26 million and Warner Music with 25.8 million.

Among the top 10 YouTube partners in November 2013, Maker Studios demonstrated the highest engagement (71 minutes per viewer), followed by VEVO (48 minutes per viewer). VEVO streamed the greatest number of videos (639 million), followed by Maker Studios (527 million).

In November 2012, Machinima demonstrated the highest engagement (69 minutes per viewer) followed by Maker Studios (38 minutes per viewer). VEVO streamed the greatest number of videos (575 million), followed by Machinima (511 million).

Other notable findings from November 2013 include:

  • 87.1 percent of the U.S. Internet audience viewed online video.
  • The duration of the average online content video was 4.7 minutes, while the average online video ad was 0.4 minutes.
  • Video ads accounted for 36.2 percent of all videos viewed and 4.4 percent of all minutes spent viewing video online.

By comparison, here are the notable findings from November 2012:

  • 85.5 percent of the U.S. Internet audience viewed online video.
  • The duration of the average online content video was 5.4 minutes, while the average online video ad was 0.4 minutes.
  • Video ads accounted for 20.8 percent of all videos viewed and 1.8 percent of all minutes spent viewing video online.

This article was originally published on Search Engine Watch.

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ABOUT THE AUTHOR

Greg Jarboe

Greg Jarboe is president of SEO-PR, which provides search engine optimization, public relations, video marketing, and social media marketing services. He's the author of "YouTube and Video Marketing: An Hour a Day," a faculty member at Rutgers University and Market Motive, as well as a frequent speaker at SES conferences.

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