Jerry Seinfeld Spoofs Old School Advertising in Acura 'Comedians in Cars Getting Coffee' Web Series
The eight ads debuted on Acura’s YouTube channel and will appear on season three of Seinfeld’s web series.
The eight ads debuted on Acura’s YouTube channel and will appear on season three of Seinfeld’s web series.
Luxury vehicle brand Acura has partnered with comedian Jerry Seinfeld and director Barry Sonnenfeld to create a series of spots that will air on season 3 of Seinfeld’s web series Comedians in Cars Getting Coffee, which debuts January 2.
According to a press release, the eight spots are “written and stylized in a retro 1960s style as a spoof of old-time advertising.”
The brand says the spots are a new component in its exclusive sponsorship of Comedians in Cars Getting Coffee, a series in which Seinfeld “picks up other famous comedians in vintage automobiles and takes them out for coffee and funny, intimate conversations.”
The spots were added to Acura’s YouTube Channel on December 17.
As of December 19, viewership numbers range from about 10,000 to 240,000.
“With Sonnenfeld and Acura’s ad agency Mullen, the team has created a campaign that shows Acura’s sense of humor, while touting the many luxury features of new models, including the 2014 MDX three-row luxury SUV and RLX performance sedan,” the release says.
An Acura rep did not respond to a request for comment.
Seinfeld was a writer and creative collaborator on the spots, per the release. He also starred in Acura’s 2012 Super Bowl commercial.
“There is absolutely no doubt that without Acura’s support I would not have been able to continue beyond the initial experiment. And now Acura has enabled me to extend the concept by creating ads that fit the comedy tone of the show,” said Seinfeld in a prepared statement.
Also in a prepared statement, Mike Accavitti, senior vice president of Acura parent American Honda Motor, Co., said the spots appeal to “our independent thinking, car enthusiast target customers.”
Comedians in Cars Getting Coffee has 179,000 Facebook fans; Acura has 453,000.
Seinfeld has also tweeted about the spots to his 2.1 million followers with the hashtag #Acura.
In two prior seasons, Comedians in Cars Getting Coffee has included 16 webisodes with comedians like Ricky Gervais, Sarah Silverman and Chris Rock.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleA successful digital marketing strategy needs to keep up with the latest marketing trends. The evolution of technology is changing the way we form a ...
View articleDisney and YouTube are the latest victims of Shiny Object Syndrome in influencer marketing. Do they deserve the bad press over PewDiePie’s latest vide...
View articleThe explosive growth of video in 2016 makes 2017 an important year for video content and as more publishers are tempted to use it, it’s useful to cons...
View articleThanks to services like Twitter and Facebook, and the rise of video on these platforms, fans no longer need to watch entire games on television to get...
View articleShift 2016, a conference held in San Francisco that focuses on digital disruptions in various industries, invited M&C Saatchi Mobile’s very ...
View articleIf you’re just starting out with a business, or looking for tools to help you grow, there is a huge array of digital marketing tools, platforms and se...
View articleVerizon has agreed to acquire Yahoo's operating business in a $4.8 billion cash deal, sealing the fate of one of the internet's pioneering giants. Rea...
View article