The eight ads debuted on Acura’s YouTube channel and will appear on season three of Seinfeld’s web series.
Luxury vehicle brand Acura has partnered with comedian Jerry Seinfeld and director Barry Sonnenfeld to create a series of spots that will air on season 3 of Seinfeld's web series Comedians in Cars Getting Coffee, which debuts January 2.
According to a press release, the eight spots are "written and stylized in a retro 1960s style as a spoof of old-time advertising."
The brand says the spots are a new component in its exclusive sponsorship of Comedians in Cars Getting Coffee, a series in which Seinfeld "picks up other famous comedians in vintage automobiles and takes them out for coffee and funny, intimate conversations."
The spots were added to Acura's YouTube Channel on December 17.
As of December 19, viewership numbers range from about 10,000 to 240,000.
"With Sonnenfeld and Acura's ad agency Mullen, the team has created a campaign that shows Acura's sense of humor, while touting the many luxury features of new models, including the 2014 MDX three-row luxury SUV and RLX performance sedan," the release says.
An Acura rep did not respond to a request for comment.
Seinfeld was a writer and creative collaborator on the spots, per the release. He also starred in Acura's 2012 Super Bowl commercial.
"There is absolutely no doubt that without Acura's support I would not have been able to continue beyond the initial experiment. And now Acura has enabled me to extend the concept by creating ads that fit the comedy tone of the show," said Seinfeld in a prepared statement.
Also in a prepared statement, Mike Accavitti, senior vice president of Acura parent American Honda Motor, Co., said the spots appeal to "our independent thinking, car enthusiast target customers."
Comedians in Cars Getting Coffee has 179,000 Facebook fans; Acura has 453,000.
Seinfeld has also tweeted about the spots to his 2.1 million followers with the hashtag #Acura.
In two prior seasons, Comedians in Cars Getting Coffee has included 16 webisodes with comedians like Ricky Gervais, Sarah Silverman and Chris Rock.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Want to learn more? Join us at ClickZ Live San Francisco, Aug 10-12!
Educating marketers for over 15 years, ClickZ Live brings together industry thought leaders from the largest brands and agencies to deliver the most advanced, educational digital marketing agenda. Register today and save $500!
In addition to ClickZ and Search Engine Watch, Lisa's work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT