Desmond Teo, senior digital ad manager shares the challenges and experience in becoming an omni-channel marketing organization.
Is there a difference between omni-channel and multi-channel marketing? More importantly, how can a company implement and get buy-in within the organization and across markets?
Watch the video interview below as Desmond Teo, senior digital ad manager, APJ for RS Components share the challenges and experience in becoming an omni-channel marketing organization, including trends he’s on the lookout for the new year.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!
Adaline Lau, ClickZ Asia editor, oversees day-to-day editorial operations covering digital marketing from search to social media, mobile to analytics in the region. Before ClickZ, she was senior reporter at Marketing Magazine and has worked as a journalist for The Singapore Marketer and Asia Pacific Broadcasting. Connect with her @adalinelau or Google+.
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