Images of the Play-Doh sculptures were released individually and help highlight some of the fun uses of the compound, the brand says.
As December 31 nears and publications and talking heads roll out their "best of" lists to wrap up the year, molding compound Play-Doh is commemorating the biggest events of 2013 with A Year in Play-Doh Moments, a series of ten images on Facebook and Instagram that include some of the year's highlights sculpted in Play-Doh.
Events in the Year in Play-Doh Moments gallery include Twitter's IPO, Boston's World Series victory, the cronut and the birth of the royal baby.
The ten images were released individually, says Greg Lombardo, vice president of global brand marketing for Play-Doh.
"As a team, we got together -- marketing, design, brand publicity -- and talked about things we thought were not only relevant, but things we thought we could make a fun sculpture out of," he says.
Play-Doh first sculpted a scene when the royal baby was born in July and received "such tremendous feedback -- it was even picked up by media outlets -- that we saw we were onto something," Lombardo adds. "At the end of the year, we said, 'We've had a great year, so why don't we celebrate the best moments and create them out of Play-Doh?'"
According to Lombardo, Play-Doh has been around for almost 60 years and is a brand "everybody has kind of grown up with" so there's a "ton of nostalgia" among its 1.2 million Facebook fans. Hence, this is an effort that appeals to fans of all ages.
"Play-Doh is a fun brand. It's its own unique look and style that screams fun," he says.
@PlayDoh also has 5,700 followers on Twitter and 260 followers on Instagram.
In addition, the brand has been on Vine for about a year and produces Vine videos every few weeks, Lombardo says. It recently posted a Vine video inspired by the Will Ferrell movie Elf, which is one of several holiday-themed videos.
The brand uses these holiday videos to "show all the fun uses of Play-Doh," Lombardo says.
Play-Doh is a Hasbro brand.
Want to learn more?
Attend ClickZ Live New York March 30 - April 1. With over 15 years' experience delivering industry-leading events, ClickZ Live brings together over 60 expert speakers to offer an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
In addition to ClickZ and Search Engine Watch, Lisa's work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.
Hong Kong, May 5-6, 2015
A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
May 6, 2015
12:00pm ET/9:00am PT