Home  › Marketing › Strategies
2013-12-23-1432

Play-Doh Sculpts Year in Review for Facebook, Instagram

  |  December 24, 2013   |  Comments

Images of the Play-Doh sculptures were released individually and help highlight some of the fun uses of the compound, the brand says.

2013-12-23-1432As December 31 nears and publications and talking heads roll out their "best of" lists to wrap up the year, molding compound Play-Doh is commemorating the biggest events of 2013 with A Year in Play-Doh Moments, a series of ten images on Facebook and Instagram that include some of the year's highlights sculpted in Play-Doh.

Events in the Year in Play-Doh Moments gallery include Twitter's IPO, Boston's World Series victory, the cronut and the birth of the royal baby.

The ten images were released individually, says Greg Lombardo, vice president of global brand marketing for Play-Doh.

"As a team, we got together -- marketing, design, brand publicity -- and talked about things we thought were not only relevant, but things we thought we could make a fun sculpture out of," he says.

Play-Doh first sculpted a scene when the royal baby was born in July and received "such tremendous feedback -- it was even picked up by media outlets -- that we saw we were onto something," Lombardo adds. "At the end of the year, we said, 'We've had a great year, so why don't we celebrate the best moments and create them out of Play-Doh?'"

2013-12-23-1435

According to Lombardo, Play-Doh has been around for almost 60 years and is a brand "everybody has kind of grown up with" so there's a "ton of nostalgia" among its 1.2 million Facebook fans. Hence, this is an effort that appeals to fans of all ages.

"Play-Doh is a fun brand. It's its own unique look and style that screams fun," he says.

@PlayDoh also has 5,700 followers on Twitter and 260 followers on Instagram.

In addition, the brand has been on Vine for about a year and produces Vine videos every few weeks, Lombardo says. It recently posted a Vine video inspired by the Will Ferrell movie Elf, which is one of several holiday-themed videos.

The brand uses these holiday videos to "show all the fun uses of Play-Doh," Lombardo says.

Play-Doh is a Hasbro brand.

ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

ABOUT THE AUTHOR

Lisa Lacy

In addition to ClickZ and Search Engine Watch, Lisa's work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Jobs

    • Creative Project Manager
      Creative Project Manager (Agora Inc. ) - BaltimoreThe Creative Project Manager of PubSVS will work directly with the IRIS team and will be responsible...
    • Digital Marketing Associate
      Digital Marketing Associate (Connections Media) - Washington, DCConnections Media, LLC, a Washington, DC-based digital agency providing strategy...
    • Lead Generation Specialist
      Lead Generation Specialist (The Oxford Club) - BaltimoreThe Oxford Club is seeking a talented writer/marketer to join our growing email lead-generation...