Sixty developers gathered for 12 hours of solid coding to help Typhoon Haiyan victims. The Hack for a Cause founder shares his insights on social technology for social good.
Singapore-based Facebook exec Kai Elmer Sotto is the man behind Hack for a Cause.
It’s a hackathon he started two years ago in Canada where developers gather to code overnight for twelve hours, from 6pm. They must -- in geek terminology -- “ship” or complete their products by 6am the following day.
And those “products” need to be practical in solving a particular cause.
In November, typhoon Haiyan devastated the Philippines and killed thousands of people.
Within four days, close to 60 coders gathered in Manila and Cebu to participate in Hack for a Cause.
Engineers including those from the local telecom companies Globe and SMART stayed up all night to lend their mobile and SMS expertise for the cause.
After twelve hours of solid coding (fueled by lots of Jollibee food), the participants were able to integrate six products as a result. Click to view the full list here.
For example, the Reliefboard is a bulletin board that helps people connect to the world in times of calamities. It allows users to post real-time updates via sms or directly on the site to share relief status or searching for missing friends and family.
Before the hackathon, all the products were working independently, Sotto says.
However, the hackathon brought rival telco companies together to collaborate and build an API for sms calls that integrated into a newly built API throughout the night.
Watch this video as Sotto talks about the highlights of Hack for a Cause and his insights from leveraging social technology for social good.
As Sotto writes on the office's wall, the elements needed to change the world are Idealism (dreams) + pragmatism (action) + technology at scale + Facebook mobile.
He also notes that these hackathons are conducted outside of office hours.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
Adaline Lau, ClickZ Asia editor, oversees day-to-day editorial operations covering digital marketing from search to social media, mobile to analytics in the region. Before ClickZ, she was senior reporter at Marketing Magazine and has worked as a journalist for The Singapore Marketer and Asia Pacific Broadcasting. Connect with her @adalinelau or Google+.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT
October 23, 2014
1:00pm ET/10:00am PT