From launching Twitter Vine to their IPO and all the news in between, 2013 was a memorable year for Twitter users, advertisers, marketers, and investors.
Ah, how time flies… especially in the Twittersphere – where 140 characters rule and 6 seconds of video say it all.
It seems like just yesterday we were ogling over Twitter Vine, and now, Twitter's all grown up, staking its claim as a publicly traded company.
It would be bold to say we could recap everything that happened with Twitter this year, but we did compile some of the highlights. Let's take a trip down memory lane, shall we?
The big news for Twitter this year was, of course, filing for an IPO in September. The initial IPO filing shed light on the financial situation of the social giant for the first time, uncovering Twitter's approximate $419 million deficit.
More recently, the news on Twitter was its participation with other tech companies like Facebook, Google, and Microsoft in the Reform Government Surveillance group, an effort to "address the practices and laws regulating government surveillance of individuals and access to their information."
Other Twitter news in May of this year hit when Yahoo announced it would "seamlessly include relevant and personalized Tweets alongside stories from Yahoo! and our other sources" right in the search results.
In April, Twitter allowed for keyword targeting for promoted tweets. In May Twitter unveiled a new way for limited users to leverage the social platform for lead gen with "Lead Generation Cards" – a way to collect information and offer resources without users ever having to leave Twitter.
In early summer, Twitter began testing "related headlines," which it officially released in August; related headlines curates articles from select publishers under a tweet that shares something newsworthy.
Another launch this year was Twitter's television advertising suite, which allowed marketers to "engage directly with people on Twitter who have been exposed to their ads on TV," Twitter said in its announcement.
Then in November, it launched "conversation targeting" as part of that suite, which allowed advertisers to reach TV viewers engaging in conversation about a particular show, whether or not they originally advertised on television.
As Twitter worked towards enhancing its experience for users, additional notable releases this year included:
Research from this year shed light on Twitter user behavior in general, with some data showing users definitely do have expectations for brands and their engagement level on Twitter.
More than 70 percent of users said they expect to hear back from the brand they're interacting with on Twitter, according to data by Lithium Technologies. The majority (53 percent) wants that response within the hour.
Another study by TrackMaven highlighted what days of the week and time of day Twitter users were pumping out tweets, and when retweets were most likely to happen. Research showed the most active days were Monday through Friday, but Sunday seemed to be the most promising for retweets.
And if you're curious, we found out in September that Topsy has every tweet, ever – 425 billion to be exac – in case you have some time on your hands and want to search its database.
If nothing else, Twitter is a place for people to share the days of their lives, and the events happening all around them. Recently, Twitter released an interactive year-in-review widget that explores the stories that mattered to people in 2013.
Highlighting the fascination that Twitter users have with the entertainment industry's stars and their lives, the most popular tweet of 2013 was actress Lea Michelle's first outreach on Twitter about her boyfriend's untimely death this year.
This article was originally published on Search Engine Watch.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, August 29 to take advantage of Super Saver Rates!
Jessica Lee is a marketer specializing in web content strategy and B2B/B2C writing. Since 2005, Jessica has been in the business of content and communications, with the past several years focused on the web marketing space.
Prior to launching her consulting business, bizbuzzcontent, Jessica was responsible for content strategy, development and marketing for Bruce Clay Inc. – a global SEO firm, where she served small businesses and Fortune 500 clients. Jessica's background also includes positions in traditional marketing, communications, broadcasting and publishing.
Jessica has a bachelor's in communications and public relations from San Diego State University. She also contributed to the book “Search Engine Optimization All-in-One For Dummies” 2nd edition.
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
August 21, 2014
September 23, 2014